Attorney Search Engine Marketing: New Tools For Web Surfers

This month, we’ve been discussing SoLoMo marketing – how you can reach new web visitors and clients through social networking, local marketing, and mobile devices. But before we discuss these new trends in attorney search engine marketing any further, it is important to understand why online marketing has changed so much in recent years.

The answer? There are simply a number of new tools – both hardware and software – that have people surfing the web like never before:

• Smartphones. In 2010, over half of the mobile phone sales in the United States involved a smartphone. This means that millions of people around the country have the internet at their fingertips – no matter where they are.
  
• Tablets. You can hardly leave the house these days without seeing someone using an iPad or other popular tablet. If you don’t think that these small, powerful devices aren’t going to change the marketing world, you may be left behind.
  
• Apps. Did you know that more than 17 billion apps were downloaded onto smartphones and tablets in the last year alone? Why isn’t your law firm involved yet?
  
• Location-based online services. We don’t want to find the best hamburger joint in the country; we want to find the best hamburger joint within ten minutes of where we are right now. The same is true of law offices: you should target those online who are close to you and who are looking for someone in a convenient location.
  
• Social networking sites. Last year, 22 percent of people’s time online was spent on social networking sites. Make sure your law office has a presence in these places where hundreds of millions of people communicate, share, interact, and learn.
  

 

Do you know how your attorney website can harness the power of these tools to get more visitors and convert more clients? We can help. Contact Foster Web Marketing today for more information.

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