Attorney Search Engine Marketing & Creating Online Communities

This month, we shared 4 important marketing concepts that could bring your attorney website success in 2012. Perhaps the most important concept we covered regarding attorney search engine marketing in the new year is the idea of creating online communities.

What makes for a successful online community? It is much more than just having a certain number of Facebook friends or Twitter followers. More than anything, it’s about meaningful interaction:

• Education. Establish yourself in your field by offering your followers and readers information that they wouldn’t be able to access otherwise.
  
• Notification. Keep your readers up to date with the latest news and current events. Make yourself into a source of breaking news and information.
  
• Conversation. Share an interesting article, and then ask your readers’ opinions. Ask an interesting question on Twitter and retweet the best reader answers.
  
• Local participation. Get involved in your actual community – and then involve your virtual community. Create an overlap between the two communities!
  
• Personal participation. It’s okay to show your online community that you are a person – share news about your daughter’s recent soccer game or your first gardening project. People love to see the faces behind a stuffy law office name.
  

Take a step back: what is the current state of your attorney office’s online community? Do you need help making it grow and thrive? Speak to the expert team at Foster Web Marketing today, and start having meaningful interactions with your past, present, and future clients.