Attorney Social Media Advice: Know Your Fans, Friends & Followers

Have you ever heard a business boast that they have thousands of “likes” on Facebook or followers on Twitter? While big numbers always sound impressive, you have to understand what these numbers mean and how they translate into more business for your law firm.

In our article, “How Social Media Fans, Friends & Followers Affect Your Law Firm,” we talked about how social media can help you grow your law practice. Your fans or followers can help you increase your online exposure through “word-of-mouth” marketing, plus they will point people your direction, who are in need of legal help.  Think of your social media friends, fans and followers as influencers, decisions makers, advocates and of course, potential clients.

Know Your Social Media Group

Just like any other form of legal marketing, you have to know your target audience. Your social fans, friends and followers should be comprised of colleagues, acquaintances, past clients, current clients, prospects and anyone else with whom you have come in contact.

In essence, this group will become your online raving fans who will listen to what you have to say and will pass your message along to those who need to hear it most.

If you are looking to improve your attorney Web marketing campaign, give us a call at 888.886.0939.  We have a team of marketing experts who will help you take your law firm to the next level, so that you can start attracting the cases you want.

Be sure to order a FREE copy of the report, Twitter For Attorneys: A Quick Start Guide.