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Foster Web Marketing's Blog for Attorneys and Professionals

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what clients say

Got my first case from [my site] yesterday. ...I'm really into this. It's fun.

Alvin Wolff
St. Louis, Missouri Accident Lawyer

I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys.
Gerry Oginski
New York Medical Malpractice Attorney

Magic bullet, no; essential pillar of an integrated marketing strategy, yes. Having a Top Rank website is worth it.
Ches Crosbie
Newfoundland and Labrador Personal Injury Attorney
Canada

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Web Site Design

11/17/2008
Tom Foster
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Buying Keywords - Why This is a Big Mistake For Attorney Websites

Many attorneys buy keywords to market their websites from Google Adwords or other PPC (Pay Per Click) sites and think that is all they should do. It is no secret to PPC companies that attorneys bid high for keywords. After all, it is very easy and attorneys could see themselves on Page One very quickly under sponsored links.

Many attorney law firms are easily seduced by adword campaigns and will gobble up as many keywords as they can, more often then not, without tracking or budgeting. But, heck, they are on Page One!

Read this article on Why Buying Keywords is a Big Mistake for Attorneys.