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Everyone loves the word “free,” and most will take whatever is being offered - especially if it is something relevant to them. If a future client comes across your website because they searched for Dallas malpractice, and you offer them a free book regarding this very situation, then you have just secured someone who is going to stay on your site longer than just a glance. Google Panda rewards those sites that can keep a person on it versus someone who clicks on it for only a moment, and this is favorable to your attorney search engine marketing.
What does offering something free do for me?
It gives you contact information without having to ask for it directly. By offering an incentive, the reader has to provide their name, address, email address, phone number – all of their contact information – in order to receive the item. They are giving you their information and probably not even thinking that it is going straight to your contact database.
What can I offer for free?
You have many choices – reports, books, videos, DVDs, and CDs are all great offers, and all can be downloaded straight from your website. This is wonderful for the reader, because they do not have to wait; the needed information is instant. Instant web marketing is always a good thing.
If you are interested in creating a book or report as your free offer but don’t think you have the time to put it together, we can help. We have a published author who will ghostwrite your book for you. For more information, contact us at 888-886-0939, or complete our information form
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