How to Get More Facebook Fans

Social media sites have begun take to take over the world, or at least that's how it feels.  Has anyone had a day go by without thinking about any one of the multitude of social media sites we all have accounts for?  This is especially tough to avoid if you have easy access with a smartphone.  Despite all of the time spent on social media sites and the mass of people using them, the challenge from an attorney marketing perspective remains the same: getting more leads.

 

In this case, it's about getting more Facebook fans for your page.  I compare this to the sport of fishing - you have to attract the ones you want with specific bait.  A good starting point is to offer Facebook-exclusive information, which is available nowhere else.  You want to give users a reason to "like" your page, and this can be accomplished with exclusivity. Just like you bookmark a site with the information you've spent hours searching for, your users will "like" a page with exclusive information.  If you have books published, it's a great idea to have those available on your page, too.  The more relevance you offer, the better the odds of being "liked."

 

Earlier this year, Facebook replaced FBML for what's called iFrame, which offers more customization for landing pages.  You can utilize the new system by having a call-to-action image created on your landing page.  The "call to action" is usually calling for the visitor to click the "like" button and become your fan.  You can be creative with this, as any .jpg file can be used.  The purpose of this method is to try to force the visitor to "like" you in order to gain additional relevant information.  Some businesses even offer contests that visitors can enter simply by "liking" them.  Once they "like" your page, they will see a new page giving them "inside" access.

 

There are many guides available for customizing your landing page, but if you're not so savvy, you should consider hiring a professional for great results.  If you've been looking into getting more fans, or if you just want give your web marketing campaign a boost, give our experts a call for a consultation at 888-886-0939. Don't forget to order a free copy of our book Explode Your Practice through Internet Marketing.