Newspapers are Going Local with Online Advertising Revenue

An article in The Wall Street Journal mentions that newspapers aren't even bothering to go after the out of town market for online ads. Most of the ad revenue for the online advertising is coming from local sales.

Just because someone from Peoria, Illinois CAN access the daily newspaper of Tallahassee, Florida whenever he wants doesn't mean that he WILL. This serves as an example as to why it's important to stick with the immediate geographical area of your firm. While you might get the odd case from the other side of the state, it's more practical to keep your nets closer to your own boat.

Focusing your keywords, content and news updates on your immediate geographical area will bring in much better results.