Three Tips for Designing Your Attorney Website

The design of your attorney website is crucial to converting searchers into contacts and real cases. Within the first few seconds on your website, they will make a decision about whether or not you are the right fit for them. Doesn't seem fair, right? Well, it might not be, but your design should be an inviting reflection of your firm.

 

Here are a few tips to make the most out of your lawyer website design:

 

• Color. Think carefully about the colors on your site. Certain colors are associated different emotions. Red is often associated with aggression and violence, while black can be associated with darkness and secrets. This doesn't mean you should avoid red and black, but it does mean that you need to be careful not to go overboard. In general, we recommend a light background and dark text, which is very easy to read. Your website should flow without distracting the visitor from the content.

• Architecture. By this, we mean how users navigate your site. On each and every page of your site (besides specialty landing pages), users should be able to navigate to important pages like the home page, practice areas, FAQs, and your contact page. Don't expect people to search around for more than a second or two; they would rather leave than try to navigate a disorganized site.

• Layout. You probably already know to keep the really important content where users can begin reading without scrolling. Don't waste space with distracting graphics or images that aren't helpful to the viewer. Every element of your site should be designed with the curious visitor in mind. We recommend a 3-button layout, like you see on this site with a video on each page. This provides options for visitors and makes the entire site easy to navigate.

 

If you have questions about designing your attorney website and want to speak with a professional, give Foster Web Marketing a call at 888-886-0939.