Many people assume that call tracking will involve purchasing and installing hardware for your office or otherwise altering the phones or phone systems. This is simply not the case. Call tracking doesn’t require you to buy or attach any special equipment; the process just consists of pointing different telephone numbers to your office (or to whichever existing phone number you would like, such as your marketing department phone number or even personal, cell, or home phone number).
While you might not notice anything different at the office, our call tracking system will be busy collecting and compiling data at a remote site. You can access this data at any time from any computer with our web-based reporting—including the number of calls you are receiving, when the calls come in, and where the calls are originating from. Because there is no difficult setup, it is easy to add new numbers to track, change the phone numbers that your calls are pointing to, or change the strategy with which you are handling your calls.
Call tracking can be an excellent opportunity to measure the success of your advertising campaigns and to accurately understand their return on investment (ROI). To learn more about how call tracking may be able to help your marketing plan, call Foster Web Marketing today at 888-886-0939.