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Extreme Makeover: Attorney Web Design Edition
While this version of extreme makeover might not involve a television crew, cameras, a family vacation and Ty Pennington, it is important nonetheless. Your attorney website can make all the difference to your bottom line. Wouldn’t it be nice to have a few more dollars in the bank?
If your website isn’t converting Web visitors into contacts, it is time for a new attorney Web design. Keep in mind that we are not only talking about layout, colors and graphics. While the Web developer you hire must be able to put together a great design, an effective lawyer website goes beyond the factors we just mentioned.
Below are some of the areas that might need a complete overhaul:
Content: How does the website content reflect on your law firm? Does it tell the reader that it’s all about you and not them? If you start your content with information on how great your firm is, where you went to law school and the years you have been practicing law, you are missing a golden opportunity. You need to show your potential clients that you know the concerns that are on their minds and that you have their solutions.
Contact information: How easy is it for your Web visitors to get in contact with your firm? Do you have a contact form that they can fill out? What about live chat? Is your phone number visible? You need to make it simple for people to get in contact with your firm. That also means you might need to come up with a reason for someone to contact you in a non-threatening way. For example, offer a free book or report to anyone who fills out your contact form or calls your office.
Website updates: How often are you updating your website? You need to regularly add new content, including blog posts, frequently asked questions, video, articles and so on. It is important that you are able to make these updates yourself, without the assistance of your Web developer.
Video: Do you have informative and engaging video clips on your website? If not, you need to add some immediately. Video is crucial to converting Web visitors into contacts. Plus, online video has great search engine optimization (SEO) benefits.
At Foster Web Marketing, we know what goes into creating an amazing attorney Web design. In fact, we have helped hundreds of attorneys across the country create powerful websites that generate contacts. For more information, contact us today at 888.886.0939.
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