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The Top 7 Page Title Rules for High Ranking Lawyer Websites
To watch these videos, please download Flash Player
Hands down, the page title tag continues to be the most important part of each page of your Lawyer website and organic search engine placement.
- Title Length: When creating titles for your home page, practice area pages and library pages, anything more than 63 characters is mostly unnecessary. From a search engine ranking perspective, you should limit titles to only your best keywords. Typically, pages rank better when there is more than one keyword within the <title> tag. You can use so-called stop words (words that are ignored by engines), such as the, is, of, a, and, as well as punctuation. This means that you can use stop words to make your <title> tags make more sense to users without running the risk of diluting the importance of your target keywords.
- Word Proximity: Search engines actually do pay attention to the distance between words for multiple keyword searches. For example, use Virginia Medical Malpractice Lawyer instead of Smith and Smith Medical Malpractice Lawyers serving Virginians for 100 years.
- Keyword Location: As a general rule, the closer you place your keyword to the beginning of the <title> tag, the better the ranking advantage. Make sure you keyword is before your firm name.
- Word Order: The search engines do pay attention to the order of your keywords, so be sure to position them in the most likely order that real people typically use when expressing them in everyday language. However, be aware of the keyword search opportunities that may also be available when you switch the keyword order around. There may be instances where you'll find that reversing the keyword order sends good traffic with less competition. Try different variations on different pages.
- Repetitions: Can or should you use the keyword more than once in the title? Sure, but do it logically. Do not repeat keywords one after the other as in keyword, keyword, keyword. However, you should keep in mind that the vast majority of the top scoring lawyer sites do not repeat keywords within the <title> tag. Once is usually enough. ?Certainly you should take into consideration the typical search-phrase usages as well as research the top scoring pages before you decide. Just be sure to bear in mind that simplistic duplication of words without regard to human readability will typically work against you.
- Titles for Humans: Be compelling - there is one enduring constant of <title> tag content creation that must remain a top priority–how well the text appeals to your human prospects. ?Because the <title> tag is displayed as the headline for your page in the search results, its role is to motivate people to click your link. Therefore, the <title> tag becomes the headline for your page. Its job is to reassure the searcher that, indeed, your page's content is all about exactly what they are looking for. Otherwise, why would anyone bother to click your link?
- What Words to Use: It should be clear that you should carefully select your best targeted keywords as your <title> tag. However, it's surprising to see how many sites are apparently unaware of this very basic and simple fact of search engine marketing and optimization. We still seeing many, many attorney web sites that use the same <title> tag on every single page of their site — usually the name of the attorney or firm. That's a big mistake. By inserting descriptive, keyword-rich <title> tags into your web pages you'll be giving the engines exactly what they need to better index and rank your pages and bring you the prospects you are looking for.
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