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Lawyer Search Engine Marketing: The Three Vital Steps You Need To Understand

In Field of Dreams, Kevin Costner got some pretty straightforward advice: if you build it, they will come. However, is lawyer search engine marketing as easy as building a website and waiting for new clients to come? While it isn’t quite as easy as that, the process of building a successful, working, and evolving attorney website is only comprised of a few major steps:

  1. Become a top result on major search engines. When it comes to your most important keywords regarding your most important practice areas, you need to be in the top couple of pages on Google and other major search engines.
  2. Convert search engine results into visitors actually clicking on your link and onto your website. It is not enough to be on page one of Google! You must have intriguing and helpful search results that answer the questions that search engine users are asking. It’s easy to shoulder your way onto the first page of Google using “black hat” marketing techniques, but it is harder to produce great content that gets clicks.
  3. Convert website visitors into clients. You’ve led your visitor from a search engine site to your lawyer web page – now you have to provide them with information that assures them that you provide the services that they need. Nothing helps this cause more than stellar, original content, including articles and videos.

That, in three simple steps, is the big picture when it comes to attorney search engine marketing. Yes, there are dozens - if not hundreds - of steps you have to take along the path to accomplishing those three things, but the online marketing experts at Foster Web Marketing have walked hundreds of clients through those steps in the past and know exactly how to turn your attorney website into a working marketing tool.

Ready to take the first step? Call Foster Web Marketing today at 888.886.0939, and let us know what you want your attorney website to accomplish in the coming year. We can help you form a plan that works for your law office, and we can help you execute it.


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