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What is the Google Sandbox and how you can avoid it.
By Ken Pearce
The Google sandbox is many things to different organizations. Some experts think that it is a holding area for new web sites to prove that they are worthy before having access to the higher ranking pages of Google. Other analysts say that it is an unusual and unpredictable algorithmic element that is difficult to define. There are theories that the sandbox is like a filter that will place newer web sites on top of older web sites that will funnel out of the bottom of the sandbox in an unspecified amount of time (anywhere from two to six months) from the launch site date. It has been theorized that the ‘Google sandbox effect” is a method of keeping the spamming web sites out of the higher page rankings for a short term, but at the same time is affecting the truly valuable web sites that have been recently launched.
The Sandbox effect usually happens to web sites in the English language. It is noticeably absent from the Dutch and Italian websites. It seems to affect the commercial and private sector sites and does not seem to trap the .gov, .mil or the .edu sites. It started showing up after 2003 and does not affect well established web sites that were published before that time. Recently releases web sites on Yahoo, MSN and Ask Jeeves are usually seen in a quicker time frame than on Google search engines.
Foster Web Marketing can help you get through the sandbox effect quicker. Foster Web Marketing will provide you with a high level of design and a top notch information architecture. We will create exceptioal quality content and through our CMP (Content Management Program) will continually update your web site while allowing you ability to add content to your own web site through the DSS (Dynamic Self Service) program. Adding new content is the key to high page ranking on the Google search engine and will get you out of the sandbox quicker. Foster Web Marketing will assist you with a legitimate link gain at the beginning of your web site development to avoid the sandbox and high traffic is another opportunity to boost your Google ratings. We will also help you with your Search Engine Optimization strategies. This is another area that will hopefully shorten your time waiting in the sandbox. Unless you are planning to do a government or educational web site in Italian or Dutch we can help you avoid the “Google Aging Delay“.
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