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The Basics of Web Content for Attorneys
Less is more, or more is less. However the saying goes, it does not ring true when it comes to web content. The web content on your attorney website is, as they say, king! Here is a warning though – it cannot be stale, redundant content.
What does content do? It garners favor with Google Panda, and this is a panda you want as your friend. Google uses their tools to scan websites and decide whether your content is valuable and how it ranks in search results.
Content also makes you the expert in your field. Do you regularly deal with big rig accidents? The more content you have regarding this area of your practice, the more reliable you become to clients and future clients.
How can I know if my content is valuable? No need to wait for numbers, comments, or data – you will know if your content is valuable the second you sit down to write it. Is it new? Is it relevant? Does it pertain to the questions your future clients as asking? If you can answer “yes” to those questions, then you are on the right track.
How much content do I need? The general rule is 50-100 new pieces a month, presented in a variety of different ways. This includes blogs, library articles, news articles, FAQs, videos, and more.
Staying on top of new and improved content for your attorney website means your website is better kept, and this is good for garnering clients. When someone clicks on a link to your page, and they notice the last update was ten minutes ago, they will know that you are still in service, current, and care about your practice. If they see that you posted a video to answer a popular question, then this resonates with the viewer and shows that you care. It is a lot of work posting fresh content, but it is work that will build your practice.
To find out more about our web content for attorneys and the packages that we provide, contact us today at 888.886.0939, or fill out our contact form.
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