I get this question A LOT from my attorney and professional web clients, so I thought I would explain what exactly duplicate or shared content is and how Google and other search engines treat shared/duplicate (S/D) content. Ultimately, the point is to help you avoid having your pages banned from the search results. And, by the way, Google does not send you a nice little notice that this has happened. You will not likely have any idea that it has!! You just need to make sure YOU DON'T DO IT.
Shared/Duplicate content can be thought of as any content on a web page that's identical to content found on another web page!
Simple - right?
There are many things that attorneys can do to minimize the risk of duplicate content problems. As a general rule, use common sense and stay away from shady SEO methods. If something sounds to good to be true - as you know it probably is - and it could get you in hot water with Google. There are some other precautions lawyers should take with their website. Here are some specific and simple strategies to consider for content on your attorney website:
In conclusion, you need to write unique content, rewrite other content you find that complements your site contextually by 60 per cent, and link to other websites that offer information that bolsters your site.
#1 very important rule: DO NOT BE LAZY, write some articles. You do not need to write a Pulitzer Prize winning novel!
#2 very important rule: DO NOT simply copy and paste other website content word for word to your site. You will get snagged and no one will tell you.
Please feel free to contact Foster Web Marketing at 888-886-0939 to discuss attorney and professional web content, web design, or search engine optimization with us. This is what we do and we take it very seriously. Your success is our success.