Web Design, SEO, Social Media Marketing, and Videos for Lawyers http://www.fosterwebmarketing.com/blog/ Foster Web Marketing provides tips and the latest news on attorney search engine marketing trends, website design, and video marketing for law firm websites. en-us 2012 Foster Web Marketing, All Rights Reserved, Reproduced with Permission http://www.fosterwebmarketing.com/blog/ Wed, 16 May 2012 04:45:00 GMT Web Design, SEO, Social Media Marketing, and Videos for Lawyers http://www.fosterwebmarketing.com/images/logoprint.gif http://www.fosterwebmarketing.com/blog/ <![CDATA[Avoid Lawyer Web Design Blunders: End Clutter and Embrace White Space]]>
When it comes to lawyer website design, simple is almost always better. While flashy design elements, navigation bars, sidebars, and buttons can be effective tools, having too many elements on a page can turn visitors off and – more importantly – make your website less effective overall.

How can you avoid clutter on your lawyer website while also avoiding a boring design?

  • Pick a focal point. Ask yourself two questions: what is your reader looking for, and how do you want them to act after they find it? Make sure your focal point helps you answer those two questions. It could be a button, an image, a headline, or a banner.
  • Embrace white space. White space doesn’t represent emptiness or a lack of something; it does wonders for directing a reader’s eye, making a clear point, and even creating a sense of calm. Do not try to fill every square inch of space with information or images.
  • Don’t over-accessorize. Picture a woman with far too many accessories: necklaces, rings, bracelets, broaches, scarves, barrettes, earrings, belts. Now picture a woman in a simple black dress wearing a single string of pearls. What do you want your website to look like?
 
Is your attorney website too busy, too cluttered, or too confusing to visitors? Are you ready for a well-designed website that knows the value of white space, focal points, and simplicity? Give one of the design team members at Foster Web Marketing a call at 888.886.0939.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Dlawyer%2Dweb%2Ddesign%2Dblunders%2Dend%2Dclutter%2Dand%2Dembrace%2Dwhite%2Dspace%2Ecfm www.fosterwebmarketing.com-80661 Wed, 16 May 2012 08:00:00 GMT <![CDATA[Avoid Lawyer Website Design Blunders: No Horizontal Scrolling]]>
Red flag for bad lawyer web design: horizontal scrolling
Although many web pages scroll up and down, few scroll from left to right. Why? Scrolling from left to right makes it extremely difficult to read text because you have to scroll left and then right again to complete each line. Although a few daring web designers have made left-to-right scrolling websites for special companies or special occasions, traditional top-to-bottom scrolling is more natural, easier to use, and more accepted by visitors. Having to scroll up and down as well as left to right is especially hard on readers and rarely done on purpose by web designers.

What does a horizontal scroll tell you about a web page?
When it comes to lawyer website design, horizontal scroll is usually a sign that the law firm did not take the time and resources needed to create a professional website. Whoever designed the site did not take user screen resolutions into consideration and probably assumed that whoever visited the site had the same web browser, monitor, screen resolution, and computer that he or she did. It’s a big mistake to make.

Say no to the horizontal scroll!
Do you have an attorney website that requires horizontal scrolling on some computers? Or do you want to avoid issues like horizontal scrolling when you build your new website? Speak to our attorney website design team today and let us help. Call Foster Web Marketing at 888.886.0939.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Dlawyer%2Dwebsite%2Ddesign%2Dblunders%2Dno%2Dhorizontal%2Dscrolling%2Ecfm www.fosterwebmarketing.com-80662 Wed, 16 May 2012 08:00:00 GMT <![CDATA[Mobile Websites for Lawyers: Looking at the Numbers]]>
  • Recent data from early 2011 indicates that there are now 83 million people using mobile devices to access the Web.
  • Sales of smartphones were up 87% in the fourth quarter of 2010 alone, exceeding the sales of PCs for the first time in history.
  • Mobile internet use showed a 110% increase in 2010—more than double from the previous year!
  • If mobile use keeps growing the way it seems to be growing, mobile traffic will actually exceed desktop traffic around 2014.

Since your regular lawyer website may be difficult—or even impossible—for mobile users to navigate, be sure you are making it as convenient as possible for your potential clients to reach you, no matter how they find you.

The online attorney marketing experts with Foster Web Marketing can walk you through everything you need to know about mobile websites for lawyers. We would be happy to talk with you about how to take advantage of the mobile web. Just give us a call today at 888-886-0939 or use our easy online contact form to connect with the Foster team.

Do you want to learn more about getting more contacts through local searches? Talk to our mobile marketing experts today, and don’t forget to request your FREE copy of our must-read guide, What Every Attorney Needs to Know to Dominate Google Places.
]]> http://www.fosterwebmarketing.com/blog/mobile%2Dwebsites%2Dfor%2Dlawyers%2Dlooking%2Dat%2Dthe%2Dnumbers%2Ecfm www.fosterwebmarketing.com-81671 Wed, 16 May 2012 08:00:00 GMT <![CDATA[Avoid Lawyer Website Design Blunders: Don’t Forget Share Buttons]]>
Encouraging your readers to share
Attorney marketing experts are forever trying to find easier ways to get great external links. Many have found that the best way to get the internet talking about your great content and your great law office is to use the power of online social networking – websites like Facebook, Google+, YouTube, LinkedIn, and Twitter.

But is there any way to encourage your website visitors to share what they’ve just read? Yes! Adding share buttons to your attorney website design plan gives your readers a way to tell their friends and followers what they’ve been reading with a single mouse click. These share buttons can appear at the top or bottom of your article or float on the margin of the article and follow your reader as he or she scrolls down the page.

Get share buttons on your law firm website today
An easy way to tell that your lawyer website is out of date is to look for social networking share buttons. No buttons mean that the website may have been created before social networking platforms had changed the way we use the internet. Get share buttons on your attorney website and keep up to date with all of the latest lawyer website design developments by calling Foster Web Marketing today. Speak with us at 888.886.9039 to get started.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Dlawyer%2Dwebsite%2Ddesign%2Dblunders%2Ddon%2Dt%2Dforget%2Dshare%2Dbuttons%2Ecfm www.fosterwebmarketing.com-80660 Mon, 14 May 2012 08:00:00 GMT <![CDATA[Avoid Design Blunders: Say No to Big Blocks of Text]]>
Seeing one huge, unending block of text can be intimidating and uninviting. In addition, big paragraphs of uninterrupted text make it difficult for your readers to find the information that brought them to your website to begin with.

How can you break up big, uninviting blocks of text?

  • Think short paragraphs. A master of 19th Century Russian literature might be able to get away with a thrilling two-page paragraph, but you can’t. Believe us. Limit your paragraphs to just a few sentences, and harness the power of the one-sentence paragraph. Your readers are much more likely to read your articles, learn something, and give you a call.
  • Use subheadings. Not only do subheadings break up text, they also help readers navigate your content and find the information that they are looking for quickly. In addition, placing keywords in bold subheadings is a great way to improve your search engine optimization.
  • Add graphics. Give your readers’ eyes a break by adding pictures, graphics, figures, graphs, and illustrations. Even one picture per page can add warmth to your website.
  • Use bullets. Like subheadings, bullets are a great way to organize text while breaking up long boring blocks of words. See how they work in this article?

Want to learn more about how lawyer website design, search engine optimization, and getting new clients go hand in hand? Give Foster Web Marketing a call today at 888.886.0939.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Ddesign%2Dblunders%2Dsay%2Dno%2Dto%2Dbig%2Dblocks%2Dof%2Dtext%2Ecfm www.fosterwebmarketing.com-80659 Sun, 13 May 2012 08:00:00 GMT <![CDATA[Avoid Over-Optimization: No Winning with Article Spinning]]>
What is article spinning, and why do people do it?
Article spinning is when a website re-writes the same article multiple times – sometimes dozens of times – often filled with keywords and links. The idea behind article spinning is that you create lots of content related to your subject matter while also avoiding duplicate content, and therefore improve your page rank.

What’s the problem with article spinning?
Article spinning might have been a slick SEO trick a few years ago, but Google is getting better at spotting these tricks all of the time. Google doesn’t like article spinning because it isn’t helpful to the web surfer to read ten articles that say virtually the same time – and because spun articles are rarely well-written or high quality. We agree: a poorly written article that isn’t anything more than a vessel for keywords has no place on a professional attorney website. It’s bad for search engine optimization, and it’s bad for your web visitors.

The article spinning alternative
Instead of over-optimizing your website with repetitive, empty articles, take the time and resources to provide your readers with unique and high-quality content. While cheating the system might seem like an easy way out, it never works for long. In addition, cheating the system means cheating your website visitors, and that’s no way to get new clients and cases.

Want to learn more about producing high-quality content while avoiding over-optimization? Contact Foster Web Marketing today at 888.886.0939 to talk to one of our team members.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Dover%2Doptimization%2Dno%2Dwinning%2Dwith%2Darticle%2Dspinning%2Ecfm www.fosterwebmarketing.com-80658 Sat, 12 May 2012 08:00:00 GMT <![CDATA[Avoid Over-Optimization: Diversify Anchor Text & Internal Linking]]> attorney SEO. For the last several years, Google and other search engines have given low page ranks to websites that use unfair tactics to get increased traffic. This spring, the leading search engine company announced that it would further penalize over-optimization in the coming months and years.

What does that mean for your attorney website and online marketing strategy?

Choose your anchor text and internal links carefully
Picking anchor text with care and selectively linking you internal web pages together are two great ways to optimize your lawyer website. But being overzealous can harm your website more than help it, not to mention make the user experience worse. Here are just a few tips on how to optimize anchor text and links without crossing the line into over-optimization:

  • Don’t use the same anchor text all the time. Mix it up with lots of great keywords your potential clients might type into search engines.
  • Don’t always link back to the same page or couple of pages. One common mistake we see is attorneys always linking back to their homepage and nowhere else. Be sure to link back to practice area pages as well as other key pages.
  • Make sure your anchor text is relevant to the place it links to. Similarly, the anchor text should fit naturally into the article and the link should take the reader somewhere they want to go.
 
Great SEO strategies for attorneys
It can be difficult to navigate the ever-changing world of attorney SEO and lawyer website design. At Foster Web Marketing, we make sure you are making the right decisions and getting the best cases possible. To learn more about our services, give us a call at 888.886.0939.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Dover%2Doptimization%2Ddiversify%2Danchor%2Dtext%2Ecfm www.fosterwebmarketing.com-80657 Fri, 11 May 2012 08:00:00 GMT <![CDATA[Avoid Over-Optimization: Steer Clear of the Over-Stuffed Page Tile]]> attorney SEO, lawyers will have to walk a fine line between accepted optimization strategies and taking optimization too far. Let’s take a closer look at over-optimization and page titles.
 
Here’s what a page title should do:

  • Tell the reader exactly what the web page is about
  • Sound natural and human
  • Use keywords or a keyword phrase, as long as they fit in to the title naturally, and as long as they relate to the actual content on the page

Here’s what a page title shouldn’t do:

  • Contain any information or subject matter that is not expanded upon in the article
  • Cram in every keyword that you are targeting
  • Sound like someone is listing off keywords and keyword phrases
  • Look like many other page titles throughout your website

While it is great to use a keyword in your title, don’t use the same keyword over and over again in your titles, regardless of how related the keyword is to the content that follows. Mix up your keyword usage and always make sure your title is an honest representation of the article below. You can never go wrong by writing a title that is a snappy summary of what the page is about – and always remember that readers are more likely to click on a title that actually sounds interesting!

Do you need assistance walking the always-thinning line of accepted and effective attorney search engine optimization? Are you worried about over-optimizing? Foster Web Marketing can help. Call us today at 888.886.0939 to learn more about what we do.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Dover%2Doptimization%2Dsteer%2Dclear%2Dof%2Dthe%2Dover%2Dstuffed%2Dpage%2Dtile%2Ecfm www.fosterwebmarketing.com-80655 Thu, 10 May 2012 08:00:00 GMT <![CDATA[Avoid Over-Optimization: Beware the Cut-and-Paste Header & Footer]]>
A repetitive footer on an injury attorney website might look like this:

At the law office of Smith & Smith, we handle New York car accident injury cases, New York truck accident cases, New York motorcycle injury lawsuits, New York pedestrian accident claims, New York bus accident claims, and New York bicycle accident claims. Our New York accident attorneys and Queens injury lawyers can help you find out how much your NYC personal injury case is worth and file a Queens accident claim.

See how repetitive, unnatural, and annoying to read this is? To Google, it is obviously over-optimization. In fact, it hurts your content in three ways:

  • It puts duplicate content on multiple pages: a big attorney SEO no-no.
  • It crowds the page with unhelpful text that distracts the reader from real information.
  • It shows Google (and other search engines) that you are over-optimizing your page by link and keyword stuffing.

Google is always improving its strategies for ranking pages, and the search engine behemoth has recently announced that it will be cracking down on over-optimization. Link-stuffed and keyword-stuffed headers and footers will certainly be a red flag for attorneys trying to beat the system with black hat SEO strategies.

What can you do to naturally optimize your lawyer website while still offering great content and staying on Google’s good list? We’ve got more than a few good ideas when it comes to attorney SEO. To learn more, give us a call at 888.886.0939.
]]> http://www.fosterwebmarketing.com/blog/avoid%2Dover%2Doptimization%2Dbeware%2Dthe%2Dcut%2Dand%2Dpaste%2Dheader%2Ecfm www.fosterwebmarketing.com-80653 Wed, 09 May 2012 08:00:00 GMT <![CDATA[Lawyer Video Marketing Ideas: Don’t Forget Your Call to Action]]>
Here are three ways to get started:

  • Add a call to action at the end of your video. If you are answering a frequently asked question, add a few sentences at the end of your video that invite your viewer to direct follow-up questions to you over the phone. If you are discussing any legal topic, be sure to post your phone number and address at the end of each clip.
  • Add annotations to your YouTube videos. When you post an attorney video on YouTube, you have the option of adding annotations to your clip. Get creative – add a pop-up bubble that lists a link to your website, add your phone number to the bottom of your screen, or mention your free offer in an annotation at the end of your clip.
  • Make a video that IS a call to action. Videos should be concise, clear, and helpful. Why not add a video to your “Contact Us” page that reviews three great ways to get in touch with an attorney at your office. Or why not add a video to your special offer page that lists three benefits of the downloadable guide you’ve written?
 
Attorney videos have multiple benefits, from search engine optimization to educating your website visitors – but don’t forget that videos can and should encourage your viewers to act.

Need help integrating videos onto your lawyer website or producing attorney videos in the first place? Foster Web Marketing can help. Give us a call today at 888.886.0939 to start your lawyer video marketing journey.


]]> http://www.fosterwebmarketing.com/blog/lawyer%2Dvideo%2Dmarketing%2Dideas%2Ddon%2Dt%2Dforget%2Dyour%2Dcall%2Dto%2Daction%2Ecfm www.fosterwebmarketing.com-80652 Tue, 08 May 2012 08:00:00 GMT <![CDATA[How to Use Call Tracking for Lawyers]]> call tracking for lawyers, now is the time to start. Many lawyers overlook this part of their attorney marketing campaigns, and they miss out on a powerful tool. Call tracking lets you see who is calling, where they are calling from, and how they heard about you, along with other important data. Call tracking tells you which marketing avenues are working and which ones need some help.

How Should I Use Call Tracking?
 
The great part about call tracking is that it’s not limited to simply your online efforts. Although it can boost your online attorney marketing efforts, it also lets you track more traditional avenues, such as print ads. In fact, using call tracking effectively means you can track all of your marketing efforts, including:

  • Lawyer website and landing pages
  • Other online advertising
  • Print advertising
  • Direct mail efforts
  • Radio ads
  • Attorney blog
  • Local listings
  • And more!

If you have questions about call tracking for attorneys, or if you are ready to get started, give the online attorney marketing experts at Foster Web Marketing a call today at 888-886-0939. If you would like to learn more about call tracking and its benefits, don’t forget to request one of these three FREE guides when you call:

  • 49 Ways You Can Use Tracking Numbers to Maximize Your ROI
  • 17 Extra Ways to Leverage Your Tracking Numbers – At No Extra Cost!
  • A Revealing, In-depth Interview with the Industry Leader in Lead Generation and Marketing
]]> http://www.fosterwebmarketing.com/blog/how%2Dto%2Duse%2Dcall%2Dtracking%2Dfor%2Dlawyers%2Ecfm www.fosterwebmarketing.com-81006 Tue, 08 May 2012 08:00:00 GMT <![CDATA[Lawyer Video Marketing Ideas: Introduce Yourself with Video]]>
What’s the next best thing to meeting a potential client in person? Introducing yourself to them through an attorney video. Let’s take a closer look at the benefits of a lawyer video introduction:

  • If they are worried that you might not be the lawyer for them, an attorney video can assure them that you are someone that they could talk to.
  • If they are concerned that you don’t know your stuff, an attorney video can establish you as an authority in the area of service they need.
  • If they are worried that an attorney will be intimidating, an attorney video can show them how welcoming and easy to talk to you actually are.
  • If they are browsing through a number of lawyer websites and waiting to connect with a real person who can help them, an attorney video lets them see a human face and hear a human voice when they need that support.

Of course, it is important to remember that a lawyer introduction video isn’t just great for potential clients – it’s also great for search engine optimization and social and mobile marketing. You can post your video on your website, your blog, your Twitter feed, your Facebook page, and on YouTube.

Get started!
Do you want to add videos to your attorney website? Or do you want to produce videos that are better at getting you more website traffic and more cases? We can help. Call us today at (888) 886-0939 and improve your lawyer video marketing strategy.
]]> http://www.fosterwebmarketing.com/blog/lawyer%2Dvideo%2Dmarketing%2Dideas%2Dintroduce%2Dyourself%2Dwith%2Dvideo%2Ecfm www.fosterwebmarketing.com-80651 Mon, 07 May 2012 08:00:00 GMT <![CDATA[Lawyer Video Marketing Ideas: Give Your Visitors a Tour]]>
Show your guests around!
Think about what you would do if you had physical visitors at your law office (or at your home). What would you do to make them comfortable and informed? You would certainly show them around and introduce them to the people they’d be working with. You’d also tell them a bit about yourself and what you do.

  • Give a tour of your website. You want your website visitors to look around, learn more about their cases, and familiarize themselves with what you do. Why not show them around your website using video? Make sure they know where to read FAQs, recent case results, testimonials, and blog posts – and always mention your free offer and your contact information.
  • Give a tour of your office. People like to know what to expect. Use video to show potential clients what their first visit to your office will be like, who will help them, and how you will handle their case.
 
Use the power of video to your advantage
Not everyone is harnessing the power of lawyer video marketing. Video lets you connect with your internet visitors on another level – and adds clout to your website when it comes to search engine optimization. If you are ready to get started, give the online lawyer video experts at Foster Web Marketing a call today
]]> http://www.fosterwebmarketing.com/blog/lawyer%2Dvideo%2Dmarketing%2Dideas%2Dgive%2Dyour%2Dvisitors%2Da%2Dtour%2Ecfm www.fosterwebmarketing.com-80648 Sun, 06 May 2012 08:00:00 GMT <![CDATA[Great Lawyer Video Marketing Ideas: Debunk a Myth!]]>
  • Educates and enlightens the viewer
  • Saves an attorney time by answering common questions
  • Establishes the attorney as an authority in his or her field
  • Introduces the viewer to you and your law office

One great way to achieve all four of these goals is to use lawyer videos to debunk common myths – misconceptions that potential clients often have about the law, lawyers, or legal services. Using video to debunk myths not only gives vital information to your attorney website visitors, it also establishes you as someone who has vital information to give in the first place. At the same time, debunking myths about legal services can erase common doubts in your potential clients’ minds.

Using attorney video to your advantage
More and more often, web surfers are using search engines solely to find videos, and more and more web users prefer video results to text. Many law offices – including lots of your competition – haven’t taken advantage of using video to market their business. This is your time to get ahead and reach an audience that you might not be accessing with your current online marketing plan.

Want to get started? We can help you with all of the components of making an attorney video, from helping you write scripts to offering a green screen studio. No matter how much or how little assistance you need when it comes to lawyer video marketing, we’re here to provide it. Give us a call today to get the ball rolling.
]]> http://www.fosterwebmarketing.com/blog/great%2Dlawyer%2Dvideo%2Dmarketing%2Dideas%2Ddebunk%2Da%2Dmyth%2Ecfm www.fosterwebmarketing.com-80650 Sun, 06 May 2012 08:00:00 GMT <![CDATA[Marketing Lawyer Videos with Social Media]]> lawyer videos on your website. You have to take it to the next level and start sharing your videos through social media and online communities. Social media video marketing is more important than ever. Here are a few of the most popular ways to share:

  • Facebook. Tons of people login to Facebook several times a day, so it makes sense to share your informative videos through your Facebook page. Don’t forget to get involved in the discussion and respond to questions.
  • Twitter. Twitter now allows users to watch tweeted videos without going to a third-party site. That means that Twitter is more powerful than ever for connecting with your potential clients via video.
  • YouTube. If you have attorney web video, then you should be taking advantage of YouTube. The video sharing site sees tons of traffic and has a lot of special features to help you get your video in front of potential clients.
  • Pinterest. Pinterest may be new, but it is becoming more and more popular, especially among women. And, the site is making it even easier to “pin” video content to share!

This is hardly an exhaustive list. Web video is fast becoming the preferred way to communicate with online communities. Don’t miss out! Chat with the online marketing experts with Foster Web Marketing or Fairfax Video Studio about how you can produce and share professional and engaging web video for attorneys. Give us a call today at 1-888-886-0939 to get started.
]]> http://www.fosterwebmarketing.com/blog/marketing%2Dlawyer%2Dvideos%2Dwith%2Dsocial%2Dmedia%2Ecfm www.fosterwebmarketing.com-80588 Sat, 05 May 2012 08:00:00 GMT <![CDATA[What Gets Overlooked When it Comes to Lawyer Videos on the Web]]> lawyer videos help you bring in contacts and increase your website’s search engine rankings, and you’ve used your videos to educate potential clients. What important details have you missed? You might be surprised, but there are a lot of important details that get overlooked. Our online attorney marketing experts want to remind you to:

  • Make sure the information you offer in your lawyer videos is clear. Does your video use a lot of industry jargon or fail to communicate clearly? Be sure to keep your lawyer web videos short and to the point to keep potential clients interested.
  • Use appropriate keywords and headlines. Just like the text on your website, your videos need to be optimized with relevant keywords if you want to be found.
  • Pay attention to video production value. Yes, it really matters. If the production value of your attorney web video is poor, then you lose most of the benefits of having video in the first place because potential clients won’t bother to watch it.

If you need help making or optimizing great online lawyer videos and making sure potential clients see them, speak with the online attorney marketing experts at Foster Web Marketing and Fairfax Video Studio today at 1-888-886-0939.

We’d also like you to have a FREE copy of our helpful guide, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, which explains the most common pitfalls of online attorney marketing. Simply give us a call or fill out our online contact form to request your copy today!
]]> http://www.fosterwebmarketing.com/blog/what%2Dgets%2Doverlooked%2Dwhen%2Dit%2Dcomes%2Dto%2Dlawyer%2Dvideos%2Don%2Dthe%2Dweb%2Ecfm www.fosterwebmarketing.com-80587 Fri, 04 May 2012 08:00:00 GMT <![CDATA[How to Make Great Lawyer Videos that Actually Bring in Leads]]>
Making a great video is the first step, but no one will ever see it if you don’t optimize and share it properly. Here are a few tips for making sure your lawyer videos are seen by potential clients AND encourage those potential clients to give you a call or drop you an e-mail:

  • Get involved in social media and online communities. Sharing your lawyer videos through YouTube, Facebook, Twitter, and other sites helps you spread the word to potential clients who might not otherwise find your website.

  • Don’t just create a video brochure; educate your potential clients! Making a video that showcases your offices and services is a great first step, but people who find your videos are usually looking for answers. Try answering common questions on camera, or explain how your state laws affect common cases. Your users will appreciate the information, and you’ll look like a generous expert in your field.

  • Make it easy for potential clients to contact you. Include your website address with the video, and consider offering a free book or guide to those who contact you. Although you do want to educate and entertain your potential clients, you also want to turn those potential clients into real contacts.

If you need help making or marketing web video for attorneys, contact the online marketing experts with Foster Web Marketing and Fairfax Video Studio at 888-886-0939 today.
]]> http://www.fosterwebmarketing.com/blog/how%2Dto%2Dmake%2Dgreat%2Dlawyer%2Dvideos%2Dthat%2Dactually%2Dbring%2Din%2Dleads%2Ecfm www.fosterwebmarketing.com-80586 Thu, 03 May 2012 08:00:00 GMT <![CDATA[Ideas for More Compelling Online Lawyer Videos]]> lawyer videos needs to be more than just a video brochure, but it can be hard to know where to start. Here are some ideas for creating attorney web video that is more engaging:

  • Answer common questions. Most people are online looking for answers to questions. Answering common questions on video both provides your clients what they need and lets your personality and expertise shine.
  • Explain case results or what to expect with a typical case. Build trust with your potential clients by explaining exactly what to expect when they meet with you.
  • Film client testimonials. Filming client testimonials lets your potential clients see the satisfaction others have had with your services in cases similar to their own.
  • Explain common myths about your practice areas. If you find yourself often debunking myths about your practice areas, talking about it on video can help educate potential clients and spread the word.
  • Talk about why you do what you do. Talk about how you got into your area of law, or tell a story about an experience that led you to where you are today. Potential clients will be able to relate to your personal experiences, and that will help build trust.

The possibilities are endless! If you’d like to learn more about using web video to its fullest, contact the online marketing experts with Foster Web Marketing and Fairfax Video Studio today at 888-886-0939. We have the knowledge, skills, and resources to make you look your best for your potential clients.

If you’re just getting started with attorney web marketing, or if you aren’t getting the leads you want from your online marketing efforts, request your FREE copy of our must-read guide, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites. Just give us a call, or use our quick online contact form to reserve your copy.
]]> http://www.fosterwebmarketing.com/blog/ideas%2Dfor%2Dmore%2Dcompelling%2Donline%2Dlawyer%2Dvideos%2Ecfm www.fosterwebmarketing.com-80585 Wed, 02 May 2012 08:00:00 GMT <![CDATA[Lawyer Video Marketing: Tell Them About Your Free Offer]]>
The gift of free information
When most people think of free offers, they think about infomercials, magazine marketing, and cable packages. However, free offers don’t have to consist of an extra spatula or a month of HBO. When someone searches for information and lands on your website, you have the opportunity to give them the gift of information. This gift establishes you as an authority in your field – and establishes a relationship between you and your web visitor.

A free offer on an attorney website could take many forms:

  • Report, guide, or eBook.
  • DVD, audio file, or video
  • Gift (such as a free car safety kit from a vehicle accident attorney)
  • Private consultation or meeting with an attorney
 
Use video to promote your free offer
Your attorney website visitor may not even know they are interested in your free report or gift until you let them know about it. A short, personable, and well-produced video allows viewers to learn more about the information you have to offer and how they can get it quickly and easily. Don’t know much about lawyer video marketing? Start with a simple, high-quality attorney video that talks about your free offer.

We can help
Do you need to develop a free offer for your lawyer website? Or do you have a free offer that you’d like to promote though video? The online marketing experts at Foster Web Marketing are happy to help. Give us a call to learn more.
]]> http://www.fosterwebmarketing.com/blog/lawyer%2Dvideo%2Dmarketing%2Dtell%2Dthem%2Dabout%2Dyour%2Dfree%2Doffer%2Ecfm www.fosterwebmarketing.com-80419 Mon, 30 Apr 2012 08:00:00 GMT <![CDATA[Lawyer Video Marketing Ideas: Make Testimonials Shine]]> lawyer video marketing idea: how making testimonial videos and lawyer review videos can add depth to your site and get you new cases and clients.

Video makes testimonials as powerful as personal referrals
Even with the ever-growing popularity of the internet, personal referrals remain the single best way to get great cases. By adding video testimonials to your attorney website, you are recreating the experience of a personal referral for anyone who watches: someone who has had the same legal issues as you tells the story of how they came to this law office and got the help they needed. These video testimonials can be much more personal and real than textual testimonials and are sure to make viewers feel comfortable and confident about calling you.

Video: great for getting clients, great for SEO
In addition to adding a more personal and more authentic feel to your testimonial page, video testimonials will also attract website visitors that are seeking out video instead of text – those from the younger generation, those who don’t like reading long blocks of text, and those who might be using their mobile phone. Very simply, video offers your website visitors more options to connect with you and your firm.

Get started making attorney video testimonials for your website
How powerful would it be to have a real person telling your website visitors about the amazing experience they had at your law firm? Find out with the help of our online attorney marketing experts and lawyer video producers. Call Foster today.
]]> http://www.fosterwebmarketing.com/blog/lawyer%2Dvideo%2Dmarketing%2Dideas%2Dmake%2Dtestimonials%2Dshine%2Ecfm www.fosterwebmarketing.com-80417 Sun, 29 Apr 2012 08:00:00 GMT