But, once the director yells, “Cut!” and the editors provide a final version, the work isn’t done. In order for the masterpiece to find its way to the people who you want to see it, there are certain steps you must take. One of the most important steps involves giving the video a title that sounds good and attracts the type of viewers and potential clients you are going after. Ideally, your video title will make people actually watch the video that you put so much time, effort, and money into.

Not sure what to title your video? The SEO experts at Foster Web Marketing understand that it is not easy, which is why we compiled a list of tips on how to create the perfect video title:

1. Keep it concise. Video titles should be short and to the point. Viewers should be able to tell at a glance what the video is about.
2. Keep it short. Long titles cause viewers to lose interest before they even know what the video is about. Giving your video a long title also runs the risk of the full wording not showing up in search engine results.
3. Keep it accurate. Nothing will make viewers more frustrated with your video and your channel than discovering that the video that they clicked on has nothing to do with what they thought it did. Fluffing a video title to make it sound good will only cause you to lose a viewer permanently, and you will also lose the credibility that you have worked your whole career to earn.
4. Keep it under 100 characters, including spaces. This goes along with number two’s tip of “keep it short,” but it’s important to understand that video titles are most beneficial when they are no more than 60 characters long, including spaces. This is because, despite the fact that there is space for 100 characters in the YouTube title field, only 50-55 characters are actually visible to a user in the search results. You only have a few fleeting seconds to convince a viewer to click on your video, so make sure that anything you need to say in the title is right there in the search results.
5. Keep it current. Forming your video titles around current events is a good way to grab your viewers’ attention, especially when you are able to point out a connection between whatever is going on in the world and the message you are trying to convey in your video.
6. Keep it simple. Nothing will kill the chances of your video being watched faster than using uncommon legal jargon. People are searching for legal help because they are not attorneys, so don’t title your videos as if you are talking to another lawyer.

For more tips on how to create a perfect video title that is sure to draw in the visitors you are looking for, contact the video optimization experts at Foster Web Marketing. Simply call toll-free at 888-886-0939, fill out the online form to the right, or live chat with one of our representatives to schedule an appointment today.

Usually, our attorney SEO experts would say, "Yes! Go for it!" However, the most recent Google update, Penguin 2.0, has Foster Web Marketing and the entire SEO community asking, “Is it okay to write or accept guest blogs?”

Signs of Danger

We are still saying, "Yes!" But we've added a caveat: "Be careful." We want you to enter into guest blogging opportunities with caution. If you find an opportunity to be a guest blogger, be sure to watch for one, big red flag: a request for payment.

If the person asking you to guest blog wants you to pay them for the opportunity to be a guest blogger, politely decline. If you accept the offer, then your site and your good name could be taken down along with the link-selling site you posted on. As soon as you enter into a paid situation, be it direct link buying or the more subtle guest blogger buying, you are in danger of losing all you have worked for.     

Google is looking for blog posts that are well written and fit with the theme of the site or blog. When done right and ethically, Google rewards the use of guest bloggers. But, when Google's spiders become suspicious due to shady links, you could be penalized severely.    

Treading on Thin Ice

If you find yourself doing something on a website or blog that involves paying for links or paying for guest blogging opportunities, you are treading on thin ice. If you've paid for links in the past and haven't been penalized, consider yourself lucky. Because you haven't been caught, it can be tempting to continue to pay for links or edge further out onto the frozen surface of black hat SEO.

But you should know that you are putting the authority of your site at risk each time you participate in link buying or link exchanges. Soon enough, you are going to be past the point of no return, stuck in the middle of a thawing lake with your bought links in hand and no way to return to shore.

When the Ice Breaks

When you get caught—and you will get caught—your page rank will sink into the cold murky depths of the Google search results. All of your efforts, every word of the content you've written and all of the coding and keyword research you've done, are now sitting at the bottom of a frigid lake. It will take months, if not years, to haul it back up to the surface. Until then, your site will languish in the muck and your law firm will lose out on dozens, if not hundreds, of clients.

Am I trying to scare you? Yes. I am. Link buying is a dangerous game that you should never, ever play. And the same goes for paying for guest bloggers or guest blogging opportunities. SEO for attorneys should be based on white hat, ethical SEO practices. You simply can't afford to test your luck by stepping out onto the ice. If it feels wrong, it is. Period.

If you are unsure if you should accept a guest blogging offer, please feel free to call us at 888.886.0939. We can help you ensure that the offer is legitimate and that the site wants nothing more than your opinion.

Related Links:

• The Importance of Bounce Rate
• Google Wants to Lower Your Mobile Site’s Bounce Rate
• How Do I Improve My Bounce Rate?

When it comes to gauging the success of your website, analytics are an imperative tool. They can reveal trends in the types of visitors you have and how long they stay on your website, which in turn can help you figure out how well you are converting users into clients.

One important aspect of analytics is the bounce rate. Google defines the bounce rate as “the percentage of single-page visits compared to visitors who view more than one page of a website.”

For some websites, bounce rate is not really that important of a statistic to keep track of. For example, if you are a selling a specific product, like a ticket to a fundraiser, then the only page that a person would need to visit is the purchase page. Likewise, if your site is only typically visited so users can find your address and phone number, such as in the case of a public library, you wouldn’t expect or need your visitors to do much browsing.

But when it comes to transforming web surfers in need of an attorney into contract-signing clients, the bounce rate is key. Lawyers should care about bounce rate and track it so that they can constantly work to improve the number of pages that a user visits each time he or she finds their site.

In an optimum situation, a potential client would type their search term into Google (or Bing or Yahoo) and find a relevant article on your website that discusses the issue they are seeking information on. As they read that article, they would determine that you really do know what you are talking about and would be interested enough to view similar articles on your site. Since you are a savvy enough attorney to have a call to action integrated into every piece of content on your site, the visitor is then directed to order your free book/call you for a free consultation/fill out your online form/live chat with a representative. The person then makes contact with your firm, speaks with a knowledgeable and helpful intake person, and sets a time to meet with the attorney who transforms him into a client. Voila!

How can you tell if your web visitors are on their way to becoming clients, as described above? Bounce rate.

Need ways to improve your website’s bounce rate? Call the lawyer SEO bounce rate experts Foster Web Marketing toll-free at 888-886-0939 or fill out our online form and we can schedule time a to sit down with you and develop a plan that will not only improve your bounce rate, but also give a hefty boost to your web rankings and site relevancy. Call or click today. 

Unfortunately, it is very easy for attorneys to hone in on one major part of the plan—website optimization. With everyone talking about SEO and how Google and other search engines are constantly changing their algorithms, it can be easy to become addicted to looking at where you rank on Google. We understand that to figuring out ways to push those ratings up can be confusing, but we urge you not to fall into the trap that many other firms fall into: filling your site with un-researched keywords for the sake of SEO. 

Believe it or not, finding the right keywords is way more important than you may think. So important, in fact, that choosing the right keywords can affect all aspects of your practice, but especially in conversion. Here's how:

1. Proper keywords can become a huge part of your overall brand. When you use researched terms in your blogs, articles, press releases, videos, and landing pages, as well as in any print media or television ads, people start to associate those words with your firm, and you naturally become top of mind when they think of them. Being top of mind will increase the number of clients who come knocking on your door.
2. Performing a little extra research now can prevent you from hurting your site. Continuously filling up your website with generic keywords can kill your rankings, and crawling out of that hole will require time and money. 
3. The use of well-thought-out keywords will naturally improve the quality of your website content, which will help position you as an expert in your field. Potential clients are drawn to attorneys who know what they are doing. 
4. You are more likely to see visitors positively reacting to your call to action. If your calls to action involve registering for your seminars, ordering your books or calling your office, you can expect a jump in revenue. 
5. Utilizing good keyword techniques will allow you to cut out unnecessary and costly advertising that you have been afraid to let go of. Scared of forfeiting your first place placement in the phone book? You won't need the big, bulky book's ads if your keyword strategies in your articles, blogs, press releases, videos, and social media are used properly. 

Now that we've covered how strong keywords can actually save you money, let’s take a closer look some resources that will help you determine the right keywords to use:

• Your existing clients. You'd be surprised how many people enjoy giving their opinion and how many of your clients would appreciate a quick phone call to pick their brain about what they would typically search to find an attorney.
• Your competitors. Browse through your top competitors' websites to see what keywords they are using, and to get an idea of how you should formulate yours. Just remember to not consider their site the gold standard; simply use it as a guide. There is a chance that their techniques are not up-to-date, but there's no harm in looking. 
• SEO-focused sites. Check out websites like Google's Webmaster Central Blog, SearchEngineLand.com and ReelSEO.com for updates on keyword use and other site-optimization techniques. 
• Your web marketing gurus. Yes, that's us! Foster Web Marketing is always here to answer your questions, keep you up-to-date on trends or even to take the reins and handle your firm's keyword strategy for you. 

Want an analysis on whether you are keeping your website up to speed with the ever-changing cyber world? Call us toll-free at 888-886-0939 or fill out our online form today. 

To see for yourself, use a search term that addresses your niche and geographic location, adding 'reviews' at the end. An example is 'Atlanta attorney reviews'. You will get results with several prominent review websites. Chances are that one of them will be Yelp. Under the Yelp result will be a list of attorneys with good reviews. Are you one of them? If not, it's time to do something about it.    

Making the First Move

Making the first move in the review acquisition process can be nerve-racking. You don't want to appear greedy or pushy, but you do want clients to review your law firm. What's an attorney to do?

As uncomfortable as it may seem, you are going to have to ask your clients for feedback. You can do so in person, when they leave a positive comment on Facebook, or as part of your final e-mail to the client. But, no matter how you go about asking, just ask!

Asking for feedback doesn't just increase the number of reviews you get, it's good customer service. It shows that the opinion of the client matters and that you care about their satisfaction.

One word of advice—don't go overboard with your review gathering efforts. Being pushy or resorting to tricks like offering incentives for reviews or having family members or employees write reviews is not only a bad business practice, it can harm your review efforts.

Too Much Too Soon

If you launch a review-gathering offensive and make a big push to get more reviews, you could be punished. When too many reviews come in over a short period of time, it can trip the site’s review filter, leading to the removal of any suspicious reviews—even if they were legitimate reviews from satisfied clients!

To avoid this, it's important that you keep your review gathering strategy natural. To be effective, all you really need are a few reviews every month. One or two is plenty.

A Primer on a Successful Review Strategy

Just like all natural SEO efforts, you'll need to do a little legwork. To begin with, go through the sites that came up in your search and do a little work. With each of these sites:

• Check for accuracy in your name, address, phone number, and website URL.
• Make an account for each of your locations and attorneys, especially on Yelp, Bing, and Google Local.
• If it's an option, add a profile picture and choose a category and subcategory for your firm. You should identify yourself as a 'personal injury attorney' not just 'attorney'.
• Visit the review sites often to look for new reviews. If there are any, respond to them. A polite “thank you” for the review is good for positive reviews. If the review is negative, you need to address their issues and, when necessary, apologize and outline what you have done to remedy the problem. Potential clients will appreciate your candor. Whatever you do, never respond in anger.

At Foster Web Marketing, our attorney-focused SEO team is excited about sharing the best ways to naturally gather reviews for your law firm. Call 888.886.0939 to learn more.

Think about it. How many times have you:

• Researched a product on your smartphone, but made the purchase later from your home computer?
• Decided to call a restaurant, doctor’s office, or other service directly from the phone number listed on the Google search results page?
• Seen an ad for a product online, but made the actual purchase in the store?

Targeting and tracking these kinds of multi-device clients and customers can be a nightmare, but the changes at Google AdWords are just one sign of an evolution toward a more flexible and customizable experience across all kinds of devices.  

Increasingly, we’re living in a multi-screen world, and this poses both problems and opportunities for attorneys who want to reach potential clients. Embracing the multi-screen nature of online attorney advertising and making the necessary changes to your Google AdWords settings can go a long way toward connecting you with the kinds of clients and contacts you want. 

To learn more about the new face of attorney mobile marketing with Google AdWords, contact the friendly attorney marketing team with Foster Web Marketing today! You can reach us at 1-888-886-0939 or by filling out the convenient online contact form on this page!

Times—and Pay-Per-Click Marketing Campaigns—Are Changing Fast

While targeting a mobile audience was probably of minor importance to your overall pay-per-click marketing strategy a few years ago, times have definitely changed.  It is more and more common for internet users to spend at least a part of their time online each day on a mobile device or tablet, and more and more people are basing their decisions on research conducted from the mobile web. If your pay-per-click campaign neglects your mobile audience, it’s time to evolve with the times.  

Change Is Power! Embrace the Newer, More Mobile Web!

With the increased mobile marketing power of Google AdWords, you now have all kinds of options to target your ideal clients and track the results of your campaigns—without having to create separate AdWords campaigns. If you haven’t had a chance to take a look at the changes to AdWords or tweak your mobile pay-per-click marketing campaign accordingly, make it a priority this weekend!  

To learn more about effective attorney mobile marketing with Google AdWords, contact our friendly attorney marketing team at 1-888-886-0939 today, or get started by filling out the easy online contact form on this page with your questions! 

If you’d like to start creating more unique content for your attorney social media pages, here are three easy ideas:

1. Start a conversation related to an article recently posted on your attorney website. Since you’re already posting rich content on your website or blog, you can develop related social-media-only content that introduces or explains more about the topic. 
2. Give your Facebook friends a quick peek into your personal life. The more casual and friendly nature of business social media sites means that you can open up a little, and users will enjoy seeing you as a “real person” outside of the office. Consider talking about a recent trip, a charity you support, an interesting hobby, etc.—but don’t overdo it or reveal information that is too personal. 
3. Try running polls and contests on your law firm’s social media pages. Polls and contests encourage your social media audience to get involved and share their opinions. This is a great way to learn more about what your potential clients want, where they’re coming from, what motivates them, and what you can do better. Plus, it’s fun! 

Do you need more content ideas or want to learn more about social media for attorneys? Reach out to the friendly attorney social media team with Foster Web Marketing today to learn more!

With Graph Search, Facebook users will be able to search for music, restaurants and law firms, yes, law firms, based on the activity of their friends on the social network. Once released--Graph Search is currently available only to a limited number of users--Graph Search will offer a unique search experience that will appeal to many.

In fact, though Graph Search hasn't been widely released, there has already been a drop in search engine traffic on other sites. If Google, Yelp and other search and review sites aren't worried, they should be. 

And while you don't need to be worried; you do need to take action. The time is now to get your Facebook page up to snuff. If you don't your competition will; leaving you playing catch-up.

You Can Make Sure That You Are Set Up to Attract That Perfect Client Through Facebook

How do you know if you’re prepared for the rise of Facebook Graph Search? If you haven’t done any of the following, you may already be falling behind:

• Provide interesting information. Your Facebook page should contain current, useful articles and links. Any information you give should be well written and helpful enough to share. The more shares, likes and comments your posts get, the more likely you are to come up in Facebook search results.
• Post on a regular basis. It's not enough to add a killer article every week. You need to be tending to your page daily. Yes, daily.
• No fillers. Prospective clients will not be impressed with fluffy, filler content. Make it compelling and answer the questions on their minds. Remember, you are looking for likes and shares and nobody is going to share boring or sloppily written posts or content.
• Interact with your audience. If someone comments on your photo or link or posts something on your wall, comment back. Engaging your audience is an excellent way to build trust and increase your search-ability in Graph Search. 

What You Should NOT Depend On

One of the least effective ways to improve your Graph Search power is to get a lot of inorganic likes for your main page, through practices like proposing to donate money to a charity or offering to give away some sort of prize in exchange for likes. Facebook appreciates natural, organic SEO practices and this means closely following the tips listed above.

How We Can Help You Evolve With Facebook Graph Search

At Foster Web Marketing, we know how to attract and keep the attention of your audience. For the latest developments in social media for attorneys, call 888.886.0939. Our lawyer-centric marketing team can help you build a Facebook page any client, would love to call home.  

• Use city and location names. A good chunk of your mobile website traffic will come from local visitors. Using city and region names in your keywords and titles can go a long way toward directing more relevant traffic your way. 
• Keep it short. People who are trying to type on small screens or phones are likely to use shorter search phrases to find the online content they’re looking for. While you may have the best success with long-tail keywords on your main site, you’ll probably find that shorter keywords are more popular among a mobile audience. 
• Think about what people might be searching for on the go. Your mobile website has to focus on only the most important information to avoid overwhelming mobile visitors, and the keywords you choose should help them find it. Think about what users on the go might be most interested in, and come up with keywords related to those concerns. 

Ultimately, the best way to choose great keywords for your mobile attorney website is to do some research, pay attention to your analytics data so you know what’s working, experiment a little, and reach out to our friendly mobile SEO team if you need help. 

At Foster Web Marketing, we understand that attorney mobile marketing is an exciting, new trend, and we’d love to help you get started. Contact our team today at 1-888-886-0939 to learn more about building and maintaining an effective mobile website for your law firm or business and how we can help.

When Things Go Wrong, Your Mobile Attorney Website Is Available

As an attorney, no matter what kinds of practice areas you focus on, an easy-to-use mobile website, full of relevant information and answers, gives you a chance to virtually “be there” with a client when the worst happens. If you’re a personal injury attorney, your mobile website can be accessed via smartphone from the roadside after an accident. If you’re a divorce lawyer, your mobile site is immediately available when an emotional client needs clear answers. 

Although you’re not selling a physical product, you are trying to sell potential clients on your legal expertise and customer service. A mobile attorney site helps you make a connection with potential clients because:

• They immediately get the answers they need, which cements you in their minds as an expert they can trust—and can help them protect their rights. 
• Your mobile website can provide information and contact 24 hours a day, seven days a week—which means potential clients can still engage with you whether it’s the middle of the night or a weekend. 
• The important tips and guidance you provide with your mobile website content can be a huge help in a moment of crisis, and it means your potential clients are more likely to look to you for help. 
• If you’re doing it right, visitors to your mobile website are only a click away from calling you or sending you a message, which makes it easy to take the next step.  

The experienced mobile site design team with Foster Web Marketing would be happy to lend a hand in making your mobile attorney website a success. Reach out to us today at 1-888-886-0939, or simply use the online contact form on this page to learn more and receive one of our many FREE educational books.

We want to give attorneys the tools they need to run a successful web marketing campaign for their law firms. One way to do this is to produce videos that answer your questions. These videos cover every aspect of internet marketing for lawyers and include:

• Is Your Content All It Can Be?
• Succeed With Ethical SEO
• Paying For A Website That Isn't Getting You Clients?
• How To Beat Your Local Big-Dog Attorney

Education Above All Else

People are surprised when they find that the majority of our clients manage their own sites. They are the ones writing content, loading it through DSS™, and managing their social media accounts. This is why we offer so much information on our site. We want to empower you. We want you to take control of your website and the destiny of your practice. We want you to succeed.

For most attorneys, this means doing all of the writing for their sites and using our content management program, DSS™. For others, it means hiring our team of web designers and content writers to do all of the work for them. What you need depends on your budget and your willingness to buckle down and do the work it takes to maintain a successful website.

For help with any or all of your attorney website marketing needs, call 888.886.0939 today. We can train you and let you drive your own marketing campaign, or we can take over the wheel while you focus on your practice. The choice is yours.

But we don't have time for that nonsense—and neither do you. Instead of taking your ball and going home, learn more about how the changes can improve your social media marketing efforts. And strike while the iron is hot.

Ads Take Center Stage

The old Facebook News Feed featured small, low-quality ads that didn't do an effective job of reaching a targeted audience. The click-through rate for ads on Facebook was much lower than the national average. Facebook hopes to correct this by displaying ads right in the news feed instead of shoved onto the side of the page. They will also be larger, more vibrant, and hopefully better able to catch the eye of users.

In addition, Facebook has finally embraced hyper-targeted marketing. It's now much easier for small businesses, such as your law firm, to focus in on their ideal clients. If you choose to advertise on Facebook, you will be able to define the parameters of your ads to include the gender, age group, interests, and geographic region of targeted audience members. It has also gotten easier for advertisers to track who is looking at and clicking on their ads. The cost has become low enough to allow even very small businesses to get into the Facebook advertising game.

Changes That Affect Your Posts and Page

With the new News Feed in place, users are able to fully customize their experience. They can choose from an expanded list of News Feed options, and one of those options is viewing only the pages they follow or like. This means that your posts have a better chance of being seen by users who choose this option and like your page. It also means that your posts need to compete with other, perhaps more interesting liked pages. Therefore, it's crucial that you keep your content current and, above all, intriguing.

Another News Feed option is to view only images. For you, this means that it's more important than ever to embrace the use of video and images. The more often you post good-quality, interesting pictures and videos, the better you will be able to stay in front of your audience.

For more information on the best way to take advantage of the News Feed changes on Facebook, call 888.886.0939. We can help you capitalize on the changes and improve your attorney social media marketing strategies.

We may not be able to tell you which supporting actor upstaged the lead this year, but we can tell you just how to attract your ideal client and dominate your local market. The Foster Web Marketing Academy is an intense workshop designed to give you or a member of your staff the tools needed to realize your potential. No more playing second fiddle to the star lawyers in your area, it's your turn to shine. We can show you how.

No Joan Rivers

The best news is that, if you decide to attend this year's FWM Academy, nobody will be judging your attire. In fact, that will be the last thing on our minds. During the Academy, all we want is to cram your head full of quality information about the most effective attorney marketing techniques. We want to give you all the tools you need to go home and create your own self-made success story. So don your pant suit, your power suit, or your bathing suit, it doesn't matter to us, just as long as you come ready to learn.

Slated for Release This Fall

This year, the FWM Academy is set to take place in September. If you are interested in participating, call 888.886.0939. If you're not ready to buy your ticket yet, you can wait, but do know that seats fill up fast and we limit the number of attendees. 

• Write down the questions your next five clients ask. If you’re having trouble coming up with content ideas, pay attention to the kinds of questions you’re being asked in person, the types of cases they’re related to, and who is asking. It’s likely that your potential online clients have the same questions. 
• Consider writing up a recent success. Highlight a recent case that was particularly successful or that reflects a common legal issue among your clients. People like to see your experience and success in cases similar to their own. 
• Interview an employee. One of the most unique things your law firm has to offer is your workforce. Considering adding an interview with your partner or office manager to your blog, or you might even consider doing a series of videos!
• Think about how you got here. How did you get into your area of law? What are your law firm’s guiding principles? Sometimes the most compelling web content is built up from something as simple as an anecdote from law school or a career-shaping case. 

At Foster Web Marketing, we know how hard it can be to create great website content while juggling your professional duties. Our friendly online content writing team would be happy to help you develop a more effective content marketing strategy yourself, or we can take over your online content writing for you! Just give us a call today at 1-888-886-0939 to learn more. 

Here are a few reasons why you’re wasting your time if you’re marketing without a plan:

• A more focused competitor can easily leave you in the dust, even if they are smaller or have less relevant skills.
• If you’re not actively working to target your audience, potential clients are less likely to find your online content relevant to their needs—or find it at all.
• It’s easy to lose touch with current SEO practices and make serious marketing mistakes that can harm your reputation.
• The time and money you do put into marketing isn’t as effective without a clear focus.
• It’s harder to determine the success and effectiveness of your marketing efforts if you’re not even sure what specific successes you’re shooting for.
• Even if you’ve been at the top of the search engine rankings in the past, your rankings will suffer if you stop paying attention or constantly push it down your own list of priorities.

If you need help formulating or maintaining a more effective online attorney marketing plan, Foster Web Marketing can help. Our team can show you how to organize and manage your attorney search engine marketing on your own, or we can handle all the details for you! Give us a call today at 1-888-886-0939, or get started by filling out the easy online contact form on this page to learn more.

Why does your unique selling proposition matter? Ultimately, it matters because it will become the heart of an effective online marketing strategy that brings in more of the kinds of clients and contacts you’re looking for.

Determining Your Law Firm’s Unique Selling Proposition

When you’re trying to determine your unique selling proposition, think about what makes your law firm stand out from your competitors. Ask yourself the following kinds of questions:

• What is my law firm’s “personality?”
• Who is my ideal client?
• What am I really good at, and what are my professional strengths?
• What do I offer that my competitors do not?
• Why do clients choose me over other attorneys in my area?
• What aspects of my law practice garner compliments from current and former clients?

Does Your Online Marketing Strategy Lack Focus?

If you need help determining your target audience and your unique selling proposition, give Foster Web Marketing a call today at 1-888-886-0939, or take a moment to fill out the online contact form on this page. Our friendly attorney search engine marketing team is always happy to talk about your options, answer questions, and provide guidance—reach out to us today! 

Facebook Ads Suffer From Low Click-Through Rates

Facebook ads are much more expensive than those of Google AdWords. This alone gives many businesses pause, and it should. Facebook's click-through rate is not impressive. In the United States, the average click-through rate for banner ads is about 0.1 percent. Google—the current king of click-through rates—comes in with an average click-through rate of 0.4 percent. At 0.051 percent, Facebook doesn't come close to either of these rates. 

The reason for the disparity in click-through rates between Google and Facebook is that, with Google, users are given highly targeted ads. When you search for a new camera, for example, you begin seeing ads from various camera companies. On Facebook, ads are seen by all users, independent of searches or interests. Although this may change over time, Facebook currently doesn't offer the level of targeted advertising that Google does.

What This Means for PPC Ad Campaigns for Law Firms

For most small businesses, Google AdWords is a good choice. It allows highly targeted keywords and, depending on the keywords you use, the cost can be very reasonable.

But, before you sign on the dotted line with Google, Facebook, or any other advertising company, call 888.886.0939 and speak with a member of our team. We can help you determine how to get the best bang for your advertising buck.

Treatment Options for LCTRS

If you suspect that your Google AdWords campaign is suffering, try some of the following at-home remedies:

• Select better and more targeted keywords. People may not be seeing your ads if your keywords are too general. Try to target your keywords by forming them around your location, areas of practice, and common client needs.
• Group your ads correctly. In order to be effective, you need to group your ads. If you offer legal services for car accident victims, injured workers, and children bitten by dogs, group each of these ads separately.
• Improve your ad. Your ad should have a catchy, interesting title and intriguing subtext. Keep the text short, and ensure that it offers something for clicking on the ad. Make the design of the ad simple, and let your words shine.
• Check your geo targeting. Your ads should be seen only by prospective clients in your targeted areas, which should consist of the counties, cities, and boroughs where your ideal clients live. If you haven't narrowed down your target locations, you are casting to broad a net, and your ad will not be as effective as you need it to be.  

If your treatment efforts are successful, you will see your CTR increasing. This means that, for the moment, the health of your Google AdWords campaign is improving. However, it may not be out of the woods just yet.

Be sure to check back to see if the changes you made are improving your CTR. Continue to tweak your ad and ad settings, and you will soon have a healthy PPC ad campaign. 

For more advice on the best ways to manage your attorney Google AdWords campaign, call 888.886.0939. Our attorney marketing team can help ensure that you are getting the most out of your marketing dollar.

Making It Easy for Your Viewers to Get Involved and Share

You can’t just expect viewers to show up on your website and start sharing your video with others—you have to make it easy and convenient. Here are a few ways you can make it easier for your viewers to share your lawyer video with other potential clients among their families and friends:

• Post your video to YouTube and other video search sites. 
• Use social media outlets, like Facebook or Twitter, to promote your video. 
• Add social media share buttons to the videos on your attorney website. 
• Enable and invite comments—whether you post the video on your website, on YouTube, or on Facebook. 
• Enable embedding so potential clients can easily spread the word to family and friends. 

Interested in beefing up your attorney video marketing​? Foster Web Marketing would be happy to provide guidance. Give our video SEO team a call today at 1-888-886-0939, or get started by filling out the online contact form on this page. 

When you call, don’t forget to also take a moment to request your FREE copy of our helpful guide for business owners, The Small Business Guide to YouTube: How to Get Found by the World’s Most Aggressive Internet Users …And Never Miss Another Lead.