We get asked this question from time to time, and you may have even wondered the same. Why pay big bucks for a website management system when a viable, free alternative exists? Like many things in life, however, you get what you pay for—and with DSS, your money goes a long way.
WordPress: Simplicity at Its Finest…Sort Of
WordPress is something of a web giant, used by millions of people around the world to create and maintain websites. Its free basic plan is a boon for the home website hobbyist, and small businesses find the modest annual fee for a commercial license very affordable. When it comes to easy-to-use turnkey sites, WordPress has the market cornered.
With little to no web experience, a person can build a simple website beyond the basic blog format on which WordPress cut its teeth. There are thousands of plug-ins available to customize each site, and the supportive user community seems willing and able to help with even the smallest problem. New users simply pick a template, the necessary plug-ins, and they’re off on their web marketing adventure.
For most WordPress users, however, that adventure is limited from the start. Those millions of users we mentioned are corralled into very similar templates and layouts, making it nearly impossible for any one site to stand out. The thousands of available plug-ins—and we mean thousands—vary widely in compatibility and quality, often dragging site performance down to a frustratingly sluggish pace. In order to maintain a high level of security, one that would satisfy HIPAA compliance, each individual plug-in needs constant updating.
In the end, like many do-it-yourself projects, your results will be limited based on the time you can invest in the project and your own abilities. When your initial goal for your website was to launch your business or to help it grow, your time is too valuable to waste on a website that won’t work just as hard as you do for your success.
DSS Works Harder, Smarter, and Better
DSS is a robust suite of marketing automation software, combining SEO, customer relations management (CRM), content management, mobile platforms, video, social media, and so much more. Unlike WordPress, you won’t have to go searching for the perfect plug-in—on DSS, it’s all right at your fingertips.
While DSS is incredibly advanced, it is also user-friendly. Your site and service is custom-tailored to your needs and wishes, and our team of in-house SEO and web marketing experts are on hand to keep you and your website steps ahead of your competitors. What’s DSS got that WordPress doesn’t? Let’s take a look:
- Cutting-edge CRM (customer relationship management)
- Top-to-bottom optimization for search engines
- Easy integration with popular third-party software
- The ability to track leads and generate sophisticated reports about your website's contacts
- Full-time dedicated IT and customer service team
- Lightning-fast response to feature requests
- Experienced web marketing team
- Innovative security
- HIPAA compliance
- Cohesive, intuitive user experience
We're always enhancing, updating, and upgrading DSS to be the best—and only—content management system and customer relationship management software you need.
What’s the Bottom Line?
Your website is single-handedly the most important marketing tool you have, and DSS offers the power needed to make your business stand out above the rest. WordPress is—at its core—just a content management system; DSS includes features that are available in WordPress only as expensive add-on tools (and there’s no guarantee those tools will work together).
WordPress sites also need constant maintenance in order to perform. As a business owner or partner, your time is too valuable to spend wrestling with code and buggy plug-ins. Focus on your business, and leave your website in the capable hands of Foster Web Marketing and DSS.