There are all kinds of individual tools and software suites out there designed to help you manage your marketing and grow your business—but none of them do what DSS (Dynamic Self-Syndication) can do. What makes our software suite different?
Here are the top 5 things that differentiate DSS from everything else and make it a great fit for your business.
The first version of DSS launched before Google, Facebook, smartphones, and WordPress. From the very beginning, it was developed with the needs of law firms and healthcare practices in mind. I saw a growing need to empower attorneys and doctors with emerging tools that would allow them to compete with larger or more profitable competitors online.
DSS grew out of a desire to give them all those tools in one place, without all the irrelevant stuff that didn’t help them grow their practices. And it was especially important to me that they could access and use those tools in a safe and secure environment (that doesn't get hacked like WordPress does every day).
Since then, DSS has become a powerful software suite that is laser-focused on the legal and medical industries. We’ve used decades of feedback from our lawyer and doctor clients, as well as input from our team of hands-on marketing experts, to update, expand, focus, and continually improve DSS.
There is no other software suite out there that is this focused on law firms and medical practices.
Why does it matter? Ultimately, you get a better and more valuable system because we don’t try to be everything to everyone. You get highly specialized features that put you ahead of your competitors. And we don’t waste time working on projects that aren’t relevant to attorneys and doctors. Our coders and developers spend 100% of their time working on updates and improvements that specifically benefit you.
The latest version of DSS brings together all the cutting-edge tools and automation solutions your practice needs to launch omnichannel marketing campaigns and easily manage your online presence.
There are lots of medical and legal practices that go out and try to hand-pick different solutions from different providers to fill all their needs:
DSS already contains all the above and more. We've bundled all the most essential tools into one package. You get an unlimited number of licenses so that your entire team can seamlessly access what they need. You can even download the DSS Mobile App to get real-time lead notifications and performance data in your pocket.
Having everything in one place keeps you focused on growing your law firm or medical practice, and it saves you both time and money that gets wasted by juggling multiple software providers. Every piece of DSS has been tested and vetted by our experts, and it’s used every day by attorneys and doctors who are successfully growing their practices.
Our development team builds DSS in-house. This gives us incredible freedom to customize and optimize every aspect of the technology, from the servers on the backend to what you see on the screen when you log in.
We’re a marketing and software development company. We work with attorneys and doctors daily to build digital marketing strategies that grow their businesses and beat their competitors. We know what Google is looking for, how industry trends are shifting, how practices use their technology, and what’s coming up next.
And we use that knowledge to make sure that the DSS Suite is always ready to keep you ahead of the game:
Another benefit to our in-house development of DSS is that we can better protect your business, your clients, and your patients online. With FWM and HIPAA-compliant DSS, you’re always in a “closed” system that keeps you safe from all kinds of outside threats.
Built From the Ground Up to Keep You SafeThe infrastructure at FWM provides more than five layers of server redundancy, including redundant load balancers, physical servers, power supplies, storage arrays, and network connectivity. Our infrastructure is located in two Tier 4 data centers, which provide the highest level of physical security and SLAs for 99.999% internet and power uptime.
FWM uses Cloudflare to provide DDoS and botnet protection, as well as location-based caching that enhances your performance. This is important because DDoS attacks have surged in the last few years, wreaking havoc on affected businesses. Cloudflare mitigated over 5.2 million HTTP DDoS attacks in Q4 of 2023 alone.
Additionally, Cloudflare's servers handle 46 percent of the traffic and website requests to our clients' websites in 320 major cities worldwide. This means your website is faster for your visitors, no matter where they access it from.
Protection for Your Email ReputationWhen you upload email addresses into DSS for marketing purposes, or when emails are captured by the contact forms on your website, they are run through a rigorous verification process to ensure they are legitimate emails. This protects you from bad addresses that would bounce and “honeypot” addresses designed to destroy your email reputation.
Additionally, each time you send a test email, you receive an email delivery analysis report that helps you get every email into your potential clients’ inboxes, every time. Our spam score analysis, based on advanced algorithms, offers insights that help you refine your email content, align with best practices, and avoid spam filters before you ever schedule or send your email marketing campaigns.
With DSS, we don’t just help you get compliant with email guidelines—we keep you firmly ahead of the curve.
We are dedicated to innovative security and privacy, including maintaining HIPAA compliance in a constantly evolving digital environment.
Only FWM coders have access to our code, and our systems are completely isolated to the outside world. Open-source systems, like WordPress and similar platforms, publish their code to the entire internet, which invites bad actors to develop exploits based on vulnerabilities in the code.
We also understand that HIPAA compliance isn’t a “set it and forget it” kind of thing. It’s a corporate culture that is 100% supported and enforced by FWM’s executive management. It’s important for our legal and medical clients, so it’s important for FWM and DSS.
However, we don’t keep you “caged” in our system. We take care of the behind-the-scenes security, privacy, and technical parts for you, while making sure you can continue to seamlessly use the third-party integrations that keep your practice going.
FWM takes a client-first approach to everything we do, including DSS. Unlike other software development companies, we don’t leave you to figure it out on your own in online forums. You won’t find yourself fighting for hours with automated phone systems. Instead, we have a robust client-support team, and our clients can call, email, or chat with us anytime to get assistance.
It sounds like a boast, but it’s true: our client support is unmatched in the industry. We’re always focused on making sure that you always have the fast, friendly support you need:
You just can’t get this kind of hands-on support with platforms like WordPress, Squarespace, or Wix. And it’s a huge part of why our clients keep choosing DSS as their preferred marketing software suite year after year.
Why DSS vs. WordPress?
What if I want to manage my own website and marketing with DSS?
