Awesome Content Is the Foundation for the Most Successful Law Firm Digital Marketing Strategies
When lawyers dip their toes into digital marketing, the first impulse is almost always to dump a ton of money into digital ads and pay-per-click. Eventually, though, they hear about something called “content marketing,” and it’s a big a-ha moment.
“You mean I can post content to my website, and I don’t have to pay for every click?!”
“You mean I can educate and entertain people instead of spamming sales messages?”
“You mean I can increase traffic and leads by just…starting a blog?”
Yes! Yes, you can!
And, in most cases, it’s a ton more effective than paid advertising. When you turn ads off, you lose everything you’ve put into them. Meanwhile, the content on your website keeps working quietly behind the scenes, and you can keep reaping the benefits for years.
In fact, the more content you add to your site, the more powerful it becomes over time!
You Can’t Just Post Blog Spam and Say It’s “Content Marketing”
Yes, content makes your marketing more powerful. But you can’t just spam any kind of content to your website. If it were that easy, everyone would be slaying it all the time!
There’s actually a lot of nuance involved, and there’s some real science you have to apply. Your content has to be written for the right audience, in your brand style, and according to the rules that allow Google to properly index it and rank it highly for the keyword searches you want to capture.
And that’s online the beginning of content marketing! There are all kinds of other optimization steps you need to consider, like appropriate titles, headlines, on-page links, images, backlinks, and more. There’s always a lot going on in the world of content marketing and search, and it’s a lot to keep up with on your own.
So, you either need to deeply educate yourself on how to write content that works for both Google and your perfect clients, or you need to hire an experienced writer that knows the tricks of the trade.
Already convinced that a great writer could change your life and your law firm? You can contact us to discuss a plan for the ongoing content strategy of your dreams, or you can choose from the one-off options available in our Shopify store.
Content Is the Whole Reason Your Perfect Clients Search Online
Think about this for a minute. Without content, there is no internet. And, without content, there is no Google Search. Articles, blogs, FAQs, emails, landing page copy—these are all the things your perfect clients are searching for when they get online, check their phones, or ask Alexa or Siri to find something for them. (By the way, voice search using long-tail keywords is a huge deal, with over 41% of mobile users now searching by voice. If you don’t know what that is, you really need to talk to us.)
Every single one of the approximately 5.6 billion searches performed through Google Search every day is looking for content—whether it’s content that answers questions, content that makes you laugh, content that summarizes complex topics, content that tells you where to go, or content that tells you what to do next.
Are you ready to be the lawyer that is at the top of the search when your potential “perfect clients” start searching online?
Start stocking your website with exceptional content, and you’ll start attracting and converting the organic traffic and leads you need.
I won’t lie, as I said before—there’s definitely a science to it. But, when you work with the right writer, the results you get can feel like pure magic.
(Looking for video content, too? We have you covered with video production for law firms.)
Hire an SEO Content Writer That Targets, Engages, and Motivates With the Written Word
Not all content is equal. There are actually tons of great writers out there that struggle to write effective online content and copy. And that’s because, to be truly effective, any writing you do for your website also has to be optimized, relevant, and targeted for the kinds of leads you want to attract.
We’ve built a team of writers that understand law firms and their marketing. We write for online audiences every day, and we know exactly what it takes to produce highly relevant, SEO-targeted content that drives clients and cases online.
Whether you’ve been doing all your writing yourself, or you’ve just been letting your content strategy slide, we’re here to build a strong foundation for you and take all that work off your plate.
By the way, our writers can do more than just write the targeted content and copy you need for your website. We also write books and whitepapers, law firm newsletters, and much more.
Questions about what we can do to perfectly fit the needs of your law firm? Give us a call at 888.886.0939 or fill out the contact form below.