Finally, Do IT Your Way - Effective Digital Marketing for Attorneys

Most law firms, large and small, will agree that the most important thing about your web marketing is that it brings you the kinds of cases and clients you want and are suited for.

So you might want to ask yourself this simple question: Is it doing that right now? Maybe not if you are reading this! Maybe it means you are not particularly happy with how well your digital marketing is doing, or maybe you are just wondering what other, better, options there are.

If you are looking for freedom to do your own marketing and the control to do it yourself then you should consider a different way of thinking. Most web or digital marketing companies that work with law firms just do it all for you, and that’s fine, we can do that too, but we offer another alternative that many law firms find very appealing. And that is the ability to do it all in-house. Of course, all the tools and knowledge is provided to you and your staff, it’s just up to you to carry out the strategy...

THE TRUTH IS...

  • There are many options for you out there and many very qualified and awesome web marketing consultants and companies that cater to law firms just like you. We are not for everyone, nor is any company. So do your research and find the digital marketing partner that is right for YOU and your needs.​
  • There is a difference between a website that only ranks well for a list of vanity pay per click keywords and a website that ranks well for the questions that perfect client you want is asking.
  • Smart marketing attorneys attract the right kinds of people to their websites by answering their questions using various and different kinds of content, such as blogs, case stories, informational, free white papers and reports, and of course, video. ​
  • Good, relevant content is what actually converts the best kinds of clients for your firm.
  • Yes, you can buy traffic. That's what pay per click is designed to do. You pay for the traffic you want. The more valuable those cases, the higher the cost will be for that traffic. Keep that in mind. Be careful, you can blow a small fortune on PPC, so work with someone that has a great reputation
  • It's time to move beyond the days of vanity keywords and page one obsession. Instead, focus on answering the questions on the minds of your potential clients, and then maintaining your relevance and their interest with you over time.

And we all know that pretty is as pretty does—a great looking site doesn’t matter at all if it does not attract visitors that convert to good clients. Do we build beautiful sites? Of course! But our sites are a beauty with a brain. Every button, every bar has a purpose and is built to maximize the website's usability.

FWM Builds Websites That Convert - It’s in Our DNA

We’ve been working with attorneys since 1998 and we know for a fact that our most successful clients get their best cases from a variety of sources—all thanks to creative, integrated marketing efforts. Our effective marketing strategy encompasses the following goals:

  • Attract the right people to your website
  • Convert them into leads
  • Retain the interest of your potential leads and past clients

We have a variety of ways to help you accomplish your goals. We will reveal all “the secrets” to implement effective, integrated marketing yourself—or we can do it all (or some) for you with U.S.-based staff.

"You Took Us From Basically Almost on the Verge of Bankruptcy to Being a Rock Star"

Attorney Bill Turley thanks Tom Foster of Foster Web Marketing for saving him, his family, and his ...

Each concept is a step in the lifecycle of a client. First you need to attract people to your law firm or medical practice, then you need to convert them to contact you or get something from you and finally, you need to find ways to sustain brand awareness and retain them as a client of your firm.

So, how do you actually do all of this? Stick with us and we'll help you build your firm in ways you never thought were possible.

Cast The Line and Attract Your Perfect Client

The beautiful thing about marketing is that you don't have to strain to appeal to everyone. In fact, it's better if you don't appeal to everyone, because when those leads begin to roll in, a greater proportion will be the clients you want to attract.

You need to sit down and imagine your perfect client. Think about who he is, how he's feeling, where he lives, his level of education and anything else you think would be important. Once you know whom you're trying to attract, your marketing efforts will be a lot more effective. Keeping your ideal client in mind, you need to:

Cast The Line and Attract Your Perfect Client

01 Build A Dynamic, Beautifully Designed Website. learn about Law Firm Website Designs
Hupy and Abraham

Cast The Line and Attract Your Perfect Client

02 Create Engaging, Interesting, And Informative Content. learn about law firm content writing services
content writing

Cast The Line and Attract Your Perfect Client

03 Implement Effective Search Engine Optimization (SEO) Techniques That Get The Attention Of Search Engines Like Google. learn about law firm SEO services
Search Engine Optimization

Cast The Line and Attract Your Perfect Client

04 If Possible Invest In Forms Of Paid Advertising Like Pay-Per-Click (PPC), Retargeting, TV and Print Advertising. learn about law firm PPC services
Pay-Per-Click

Cast The Line and Attract Your Perfect Client

05 Create Professionally Produced Videos For Your Top Content. learn about law firm web video services
Professional Video

Cast The Line and Attract Your Perfect Client

06 Get Social On Sites Like Facebook, Twitter, YouTube, and Google+ And Begin To Build Relationships And Create A Sense Of Community. learn more about law firm social media services
Social Media

convert Those Leads into Loyal, Paying Clients

Congratulations! Everything you're doing to attract better visitors is working and you've been getting more quality traffic than you've seen in a very long time (or ever).

Now is not the time to be lazy; your work has just begun. To successfully convert visitors into leads, you need to:

Convert leads to paying clients

convert Those Leads into Loyal, Paying Clients

01 Make Sure Your Website Is Device Responsive So It Looks Great And Has A Good UX On All Devices Including Desktop, Mobile Phones And Tablets. learn about UX and responsive website designs
Device Responsive Websites

convert Those Leads into Loyal, Paying Clients

02 Write Your Website’s Content In Such A Persuasive Way That Prospective Clients Can't Help But Reach Out To You. learn about persuasive content writing
Website Content

convert Those Leads into Loyal, Paying Clients

03 Develop A Well-Designed Free Offer For Your Website. You Can Write Books And Reports To Position Yourself As An Expert In Your Field. You Can Also Create Contest And Other Types Of Enticing Offers. learn more about booking writing services
Free Offers

convert Those Leads into Loyal, Paying Clients

04 Make sure you are using conversion tools like Chat, Contact Forms, and Call Tracking to turn visitors into leads. learn more about website conversion tools
Conversion Tools

convert Those Leads into Loyal, Paying Clients

05 Analyze The Engagement Metrics For Your Website And See What Is Helping To Convert Clients—And What Isn't Working. Request a website marketing analysis
Analyze Metrics

You've Worked So Hard! Make SureYou Retain Those Clients

Just because a person reached out to you about their case or medical issue does not mean they are going to be a client right away.

We live in a society where people are always looking for the newest, best thing—and that's just as true for doctors, lawyers, and other skill-based experts as it is for consumer goods. If you don't constantly remind your former clients that you're still looking out for their interests, they may disappear forever.

There are, however, many different approaches you can take to reaching out and retaining individuals as clients of your business:

You've Worked So Hard! Make SureYou Retain Those Clients

01 Make Sure You Intake Team Is Ready For A Surge In Leads That Are Going To Come Across Your Desk. If you're not ready for them, they will find someone who is. learn about legal intake solutions
More leads

You've Worked So Hard! Make SureYou Retain Those Clients

02 Create An Email Drip Campaign That Automatically Contacts Clients At Predetermined Times And Dates. learn about law firm email marketing
Email Drip Campaign

You've Worked So Hard! Make SureYou Retain Those Clients

03 Get Involved In Your Community And Local Charitable Organizations. You're Able To Do Good While Also Interacting With All Types Of People And Getting Public Recognition For Your Name. learn about law firm public relations marketing
Get Involved

You've Worked So Hard! Make SureYou Retain Those Clients

04 Create A Culture Of Excellent Customer Service. learn about law firm customer service solutions
customer service

You've Worked So Hard! Make SureYou Retain Those Clients

05 Send Out Compelling Direct Mail. Not All Marketing Needs To Take Place Online! learn more about law firm direct mail marketing
Direct Mail

You've Worked So Hard! Make SureYou Retain Those Clients

06 Periodically Distribute Surveys Or Polls To Customers As A Way Of Discovering What You're Doing Well, And What You Could Do Better. learn more about law firm reputation management
Surveys and Polls

You've Worked So Hard! Make SureYou Retain Those Clients

07 Maintain An Up-To-Date Client Database So That No One Can Slip Through The Cracks. learn more about law firm client list management
Client Database

Designs should be focused on conversion, not just Google.

An excellent user experience will leave users with a favorable impression of your brand, and how it compares to others. Conversely, a poor user experience—or even just a neutral experience—will leave users with an unfavorable impression of your brand. The best performing websites are the ones that adapt to dynamic Internet marketing methods and stay on the cutting edge. Want to know what kind of UX your website is providing? Find out with a one-on-one design consultation today!

“8 in 10 of consumers would stop engaging with content that doesn't display well on their device.” –Adobe

Hupy and Abraham

Our client, Hupy and Abraham, knows the value of a well-designed website. By upgrading their website routinely, Michael Hupy and Jason Abraham have been able to maintain their status as one of the best-rated firms in the nation. The newest site design has led to drastic improvements in engagement:

1,609% More Leads
76% Higher Conversion Rate
Expertise Best Web Design Award 2017 CoVaBiz Best of Business Winner Wisconsin Law Journal Best Web Designers Webby Award Honoree 2016

Marketing Services

You are the expert when it comes to your business, and we are the partners, guides, and coaches you need to get the ball rolling and maintain momentum. Whether you have an in-house marketing director or just yourself, we can work with you on campaigns, both large and small. Our talented, passionate team can work with you to produce right-fit solutions to search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), video production, content writing, and more. Ready to collaborate? Contact us now.