So, What Exactly Is "DSS" and What Can it Do for You?
DSS™ (Dynamic Self-Syndication™) is a robust, cloud-based marketing automation management software solution that streamlines your marketing efforts and gives you excellent insight into what traffic (organic, PPC, social, referral, etc.) is actually bringing you the business you want. At the same time, you will become aware of what isn't working so you can stop doing it.
DSS is our powerful, proprietary inbound marketing software that will allow you to take your law firm, medical practice, or other service business to the next level. DSS allows you to directly update and manage your site; review traffic, analytics, and contacts; and manage customer relationships—in one easy-to-use tool.
One of the most compelling features of DSS is the built-in Customer Relationship Management (CRM) module, which gives you the power to track your leads and contacts; build powerful follow-up email campaigns, marketing blasts, and newsletters; and send them to potential clients. No need to pay for separate tools or software! This is why DSS is not just a CMS like WordPress—it's actually marketing automation software that will put you light years ahead of your competition!
What really sets DSS apart from other website content management solutions in the legal and medical fields is that it offers you so much more:
- Responsive, personal customer service—at no additional cost. Surprised that other companies charge you to make changes to your site or fix bugs? Not here. You can easily contact our Customer Service team via a dedicated customer phone number or by opening a ticket right in DSS.
Our developers are local employees, not contractors in another country. All of our development is done here in the United States, the majority of it right in our Fairfax, Virginia office. This means we spend a lot more money developing and maintaining DSS and your website than we would if we outsourced, but we think it’s worth it to have complete control over every aspect of our system and websites.- Software upgrades can be risky—but not for our clients. When we need to make bug fixes or apply major changes to DSS or your website, we have a team that thoroughly tests to ensure that your site is working properly. You don’t have to worry that a software patch or upgrade will ruin your site and cost you big bucks to fix.
- Nobody makes code changes to your site except us. We never give outside companies access to the code on your website to, so you don’t have to worry that the SEO consultant you hired will mess something up and then disappear. We take full responsibility for the integrity of the code on your site, and if you ever need a change that can’t be handled through DSS, one of our in-house developers will do it for you.
Don't leave your website in the hands of amateurs or impersonal website hosting companies. Trust Foster Web Marketing and our unique Dynamic Self-Syndication (DSS) software for your legal and medical marketing needs.
Why FWM and Why DSS?
Over the last few years we’ve made significant investments in DSS, in our website architecture, and in our Customer Service department—all to give you the best online marketing experience at a competitive price point. We are truly dedicated to your success. If you are looking for a fully functioning inbound marketing solution for your law firm or medical practice, please give us a call at 888-886-0939 to schedule a free demo.
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- Contact Management & Customer Relationship Management (CRM):
- Import, export, add and edit your contacts, clients and prospects
- Tag contacts for easy to sort and email lists
- Create and send email broadcasts and email newsletters
- Automate follow-up sequences and marketing campaigns
- Create and edit web forms with custom fields
- Plus so much more
- Add content at any time. It is easy to add your own content, and we make it simple for you to add keyword-rich URLs, page titles, meta descriptions, and page content to your site. We even have a built-in folder structure based on your site’s practice areas that lets you group similar content together.
- Quickly and easily update your content. Need to update a page? Does your web content writing service provider want to optimize your page titles, headlines, or meta descriptions? All he needs is a DSS login!
- Built-in blog right on your site. There's no longer any need to maintain a separate website to have a blog. We have all the features and functionality of a blog built right into your site!
- Need to delete a page? No problem! You can quickly delete content that is no longer relevant—and we give you an easy way to create a “301 redirect” to another page on your site. This means that your deleted page won’t cause a 404 page error for the search engines. This is just one of the many legal SEO features built in to DSS.
- Create well-curated content to engage your visitors. So you’ve heard that the search engines reward sites with well-curated content. Don’t rely on websites built on a basic blog platform. DSS creates a folder structure for you—based on your business areas and any other categories you wish to create—to keep similar content together. This allows your site to display a rich selection of targeted, relevant content when a visitor is on an internal page of your site.
- Analytics for every page on your site. Never again wonder if a page on your site is getting traffic. In DSS, we have analytics built right in so you can see the page visits, time on page, bounce rate and other key metrics without having to install any codes or use confusing analytical tools. We give you the information you need to optimize every page of your website.
- Easily add free offers to your site to improve conversion. DSS has built in functionality so you can add as many free offers to your website as you want. Since all of our sites are designed to display your offers attractively, you can tailor many books, reports, DVDs, CDs, pamphlets or other offers for each business area.
- Built-in follow-up campaigns. Do you have a book, report, DVD or other offer for visitors to your website? We let you easily set up and manage a follow-up email campaign for every offer on your site! Don’t let valuable contacts slip away—and like all of these other great features, we don’t charge extra for this.
- Immediate lead notification. Leads are precious, but often time-sensitive. DSS is designed to send you or somebody in your office an email or text message every time you get a lead from your website. Now you can astonish your potential clients with how responsive you are by contacting them as soon as they complete a form on your site!
- Know where your contacts are coming from. Our contact log shows you details about where your contacts came from, what search engine and keywords they used, and what forms they filled out. We even capture information from live chat and toll-free number providers so you get a complete picture of your online marketing efforts.
- Create and manage a newsletter in DSS. While we’re on the subject of nurturing your leads, do you have a newsletter? Using DSS, you can create a newsletter populated with links to content on your site, and then send the newsletter to your contact list. The best part about sending out newsletters that link back to your website? You drive up the return visitors to your site, a metric that will help signal to the search engines that your site contains valuable content.
- Easily add and manage videos on your site. We’ve partnered with an industry-leading video encoding provider so you can upload a variety of different video formats to DSS and have them play on any page of your site. Promotional videos have become hugely influential in search results, and you can easily create a rich library of video content for your site visitors. We even integrate with YouTube so you can send your videos right from DSS to your YouTube channel!
- Unlimited user accounts in DSS. Other web companies may restrict the number of accounts they’ll let you have to edit your site—if you can edit your site at all. At FWM, we play by more generous rules. You can have as many users as you need, and we’re always happy to provide training to your new employees or even any consultants you’ve hired to help with your marketing or SEO.
- Accessibility. Our developers are passionate about accessibility, and develop sites with sight-impaired users in mind.
- Connect with other users in our DSS Forum. DSS has its own built-in forum, so you can look for answers to your questions or post a question of your own.
- Join our engaging DSS User Group. Our DSS User Group meets once a month and is open to all of our clients. You can join, or you can send your marketing manager or assistant to the meetings to ask questions or suggest topics. As a company committed to educational marketing, we put a premium on showing our clients how to succeed with regular webinars and user group meetings.
- Dynamic mobile websites. Our mobile business websites display the SAME content as your main site, something that search engines like to see. You don’t have to do anything to maintain your mobile site; any update you make to your main site through DSS will be reflected on the mobile site immediately.
- Social Media Posting. Once you have written content you have the ability to share that content directly to Facebook, Google+, LinkedIn and Twitter directly from DSS. This feature makes it easy to promote your recently created content and saves you time.
- Social Media Reporting. Once you have shared your website's content on social media websites you can track your social media performance for individual content pieces in DSS. Just navigate to an individual piece of content and check out how well it did on social media platforms like Facebook, Google+, Twitter and Pintrest. Take a look at invidual page's Google Analytics and social media metrics all in the same place.
