How Social Media Marketing Really Works for Law Firms
Personality matters. While your website is a great place to start establishing your authority and building trust with prospective clients, social media sites offer a taste of who you really are. People usually have plenty of qualified doctors or lawyers in their local area who can perform the services they need, but it’s the personal connection—or how much they like you and your brand—that makes your services the right fit over your competitors.
If your current social media presence isn’t highlighting what makes your firm stand out from the crowd, our Social Media Marketing experts can guide you in building effective strategies that make connections happen.
Social Media Marketing for Law Firms Is a Delicate Balance
There are so many social media platforms available now—Facebook, Twitter, LinkedIn, YouTube, Instagram, and more—that all give you the rare chance to really see what your clients are thinking and feeling. By getting involved, you insert yourself into your target clients’ daily lives and build valuable connections with your community. But how do you get started, on what platforms, and why?
Each social media profile is an extension of your website, expanding your reach and giving you the opportunity to funnel prospective and current clients back to the best of what you offer online.
If you’re doing it right, a social media presence also personalizes your brand and makes you stand out in people’s minds as someone they know, not just another advertisement.
However, social media marketing is a delicate balance for law firms. Getting it just right doesn’t happen overnight, and you need a strategy in place to make sure that your social media success is a sustainable and long-term.
You need to keep tabs on what’s happening, make sure your posts are engaging instead of annoying, be available and interactive, and track the benefit of the work you’re putting in. It’s not easy, but it is possible with the right tools and a foundation of expert support.
We’ve partnered with a number of attorneys and law frms who have found great success with social media by melding creativity and innovation with smart planning and focus.
Supplement Your Social Media Marketing Efforts With Expert Guidance
Social media is all about making a personal connection between your brand and your audience. It only makes sense that the some of the best social media successes originate in-house, but that doesn’t mean you have to do it blindly.
The social media marketing experts at Foster Web Marketing partner with law firms, medical practices, and other businesses to supplement existing social media efforts, target perfect clients, and create a more engaging social experience.
After an in-depth analysis of your current efforts, we can be involved as little or as much as needed to help you improve.
Along with expert coaching and guidance, we also provide the simple, powerful tools you need to stay on top of your social strategy. With our social media tool in DSS, you can easily manage tasks and schedule posts.
You can also receive notifications if someone in your area is Tweeting or posting about something relevant to your business so that you can be ready to respond. Sound like something you need in your toolbox?
Social Media Marketing for Law Firms Isn’t the End of the Story
With an effective social media strategy, you will be able both to interact with potential clients and drive traffic to your website.
Take control of your social media marketing now to start broadening your visibility and reaping the benefits for your business.
Do not ignore this important aspect of modern marketing. If you need advice on doing social media right, our passionate marketing professionals would love to talk with you today.