It is now starting to become uncommon to not have a Facebook page or send tweets through Twitter. Social media has grown exponentially, which is giving law firms a great opportunity to get the word out about their practices and grab more of those coveted cases.
A recent study by Burson-Marsteller, a global public relations and communications firm, found that the majority of Fortune Global 100 companies are using social media, in some degree. Researchers discovered that 72 percent of these U.S. companies have Twitter accounts and 69 percent had Facebook fan pages. What is also impressive, according to Burson-Marsteller’s study, is that 59 percent have YouTube accounts.
There is a reason that these companies have jumped into social media – they know the huge benefits offered by this form of marketing. Attorneys using social media can also reap these benefits. If you are a lawyer, you need to be aware of the following advantages:
- Increases conversion: Social media gives you the ability to stay in front of potential clients or people who might be able to refer cases to you.
- Builds brand recognition: It is important to recognize that you are a brand. When you actively blog, tweet or use Facebook, people will become familiar with you.
- Reach a more targeted audience: Social media allows you to get in front of people who care about what you have to say. People search social media sites for information, so you need to be there.
- Create loyalty: As your prospects get to read and hear what you have to say, they will start to trust you. They will become loyal to you and can act as your raving fans.
There is no better time to get involved in social media. Contact us today at 888.886.0939 for more information about attorney Internet marketing, including blogging and social networking.