What You Need To Know About A/B Split Testing For Your Law Firm

A/B split testing is a way to test changes on your web pages so you can improve the conversion of your visitors into contacts.  

For example:
•    Does the page perform better with a video or without?  
•    Does a button need different text or a different color to get more clicks?  Or possibly both?
•    Does the content need to be shorter, have bullets added or be completely rewritten?  

These are the questions that A/B split testing can answer for you. So, what can you test?  Pretty much everything.  The hardest part is testing only one change at a time.  

Luckily there are a couple of golden rules:
•    Short forms work better than long forms.
•    High contrast buttons are clicked more frequently than low contrast

Curious how you can test changes on your web pages?  Give us a call at 888-886-0939 and we will work with you to put a strategy in place.  http://www.fosterwebmarketing.com/practice_areas/law-firm-website-designs.cfm

 

Gretchen Upright
Director, Project Managment

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