Hupy and Abraham

Hupy and Abraham Website Design

The Milwaukee car accident lawyers at Hupy and Abraham have been a long-time client of Foster Web Marketing. Since November 2008, we have been helping this Midwest law firm develop its brand, improve the look and functionality of its website, and add killer content.

Recently redesigned, the new website does not just look great, it is also performing very well. The biggest change has been in its site speed. Their new site, including the mobile version, is blazing fast, scoring extremely well on Google’s PageSpeed Insights tests. Site speed is important to the user: nobody waits for pages to load anymore; an impatient user simply clicks back and goes to another website. Likewise, site speed is a huge ranking factor for Google, so the faster a site loads, the better the chance that it will rank well.

Another major change we made was with Hupy and Abraham's website’s color scheme. Its old website was orange and black, a theme that matched the branding color of their motorcycle-centric practice. However, this time around the firm's partners were ready for a change and went with a crisp blue and white. These colors went better with their image as an all-around personal injury law firm and had a cleaner feel.

Below, we discuss three other major design elements that have played significant roles in the success of the law firm's new website.

Site Features

A Fully Responsive Design

What we did: Before the redesign, the website wasn’t as user-friendly as it should have been. One of the major issues was that when the user shrunk the window (didn’t view it in full-screen), much of the content and many of the elements on the page were hidden. Now, the site responds to a smaller window and shrinks to fit.

Why does it work? Users no longer have to scroll from side to side to see the entire page. This is important because people do not have the patience (or, sometimes, the know-how) to scroll around a page; they want information and they want it now. The same applies to Hupy and Abraham’s mobile site. Now, the site responds to the device it’s being used on. Users get a different, simple-to-view and -use site, dependent on whether they’re using a desktop, laptop, tablet, or smartphone.

Smart Use of Panels and Buttons

What we did: The homepage is a panel-style design. This emphasizes the different areas of the site and encourages scrolling, making it easy for visitors to choose their path. Buttons were also used to highlight the three states in which Hupy and Abraham practice. This helps sort potential clients based on the state they live in. Aside from the home page, the interior pages have a left-side bar for the different modules to avoid “right rail blindness,” or the tendency for Internet users to ignore the right-hand side of a web page.

Why does it work? The homepage panels encourage visitors to choose a custom path to internal pages of the site. This increases engagement and conversion as the potential client becomes more involved in the site, finding all of the answers he or she seeks in one place. Also, with easy-to-find and navigation-friendly state buttons, potential clients are given information that relates directly to their situation and region.

An Onsite Google Calendar

What we did: Hupy and Abraham is well known for the events it puts on and the charity work it does in its community. To help highlight these events, we added a Google event calendar to its website.

Why does it work? The law firm has a passionate following in the motorcycle community. This calendar allows its audience to keep up with the rides and other events that Hupy and Abraham is involved in. Best of all, interested parties can subscribe to the calendar so that they don’t miss a thing. This enhances the law firm's image as a community partner and keeps it on the minds of their audience—always a good thing!

Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

Designs should be focused on conversion, not just Google.

An excellent user experience will leave users with a favorable impression of your brand, and how it compares to others. Conversely, a poor user experience—or even just a neutral experience—will leave users with an unfavorable impression of your brand. The best performing websites are the ones that adapt to dynamic Internet marketing methods and stay on the cutting edge. Want to know what kind of UX your website is providing? Find out with a one-on-one design consultation today!

“8 in 10 of consumers would stop engaging with content that doesn't display well on their device.” –Adobe

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Attract the right types of visitors who have the potential to turn into a client or refer other clients in the future.


Once you have attracted the right kinds of visitors you need to have a conversion focused experienced that allows visitors to easily convert to a lead on your website.


Follow-up sequences, and ongoing communications will help turn a single potential client into a stronger referral network.

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