The Lawsuit That Launched a $2 Billion Empire: How One Desperate Marine Built the Most Explosive Legal Marketing Dynasty in History
Most entrepreneurs fear lawsuits. Tom Foster got sued and turned it into marketing legend.
Picture this: A former Marine communications expert, fresh out of the military with cutting-edge tech skills, finds himself unemployed when the internet kills the software distribution industry. Desperate and uncertain, he joins his mother-in-law's struggling court reporting firm just to pay bills.
Then came the fax that changed everything.
Using the same bold tactics that made him a software sales superstar—when he installed the first-ever fax board on his gaming computer and revolutionized lead generation—Tom sent one promotional fax to 700 Virginia lawyers. The response was swift and brutal: exactly two replies.
The first? A lawsuit for unsolicited faxing that could have destroyed him.
The second? A meeting with attorney Ben Glass that would spawn a three-decade digital marketing dynasty generating over $2 billion in client success.
Most people would have quit. Marines don't quit.
Tom bought the web business from his mother-in-law, founded Foster Web Marketing, and immediately began revolutionizing how legal professionals attract clients. While competitors were still placing Yellow Pages ads, Tom built the first video studio specifically for lawyers and flew attorneys across the country to create website content that would transform their practices forever.
But Tom discovered something crucial: marketing success creates its own problems. When leads exploded, practices collapsed under overwhelming call volume, broken intake systems, and stressed-out staff. The solution? The Perfect Practice System©—a military-grade framework that rebuilds entire businesses from marketing to operations to staffing.
The results are absolutely staggering:
Hupy & Abraham grew from a single Milwaukee office doing $1 million in case value to 11 offices across three states generating over $2 billion. Dr. Peter Wishnie transformed his podiatry practice using Tom's system and sold it for millions within just a few years. These aren't isolated victories—they're the predictable outcome of a battle-tested system refined over 30 years.
This isn't your typical marketing agency. Foster Consulting operates with military-grade loyalty and accountability. Staff follow strict chain-of-command protocols. If they fail clients, they're replaced. Period. Competitive pricing stays competitive regardless of client growth, because Tom's mission isn't extracting maximum profit—it's delivering maximum transformation.
Today, over 200 lawyer clients and 60+ medical practices call Foster Consulting family—and Tom treats them exactly that way. Tom personally builds deep friendships with every client, finding tremendous joy in their success, especially those burned by other agencies. For him, this isn't just business—it's a mission to help professionals build practices that work beautifully with or without them.
From unemployed and desperate to commanding a marketing empire that's generated billions in client success—all because one Marine never learned the word "quit."
When failure knocked Tom Foster down, he got back up and built something extraordinary.
Speaking Engagements
As a speaker, Tom has provided a wealth of information and knowledge on web marketing for the legal and medical industries. His presentations have been eye-opening, advantageous, and incredibly valuable to those who attend. They have been described as “Intense, packed with information, and fun!” and clients have even gone so far as to say “It's the best presentation about web marketing I have ever heard!”
Book Tom to speak at your next event!
Learn More About Tom
Tom lives in Virginia with his wife, Charlotte, and five children, Torie, Sam, Thomas, Maddie, and Luke. When he is not busy at work—helping his clients dominate their competitors online—you can often find him hanging out with his family, boating, biking, or playing guitar.
What You Might Find Interesting About Tom
He is in a rock band with his daughter, Sam - Mad Brenda!
Are You a Lawyer or Doctor Looking to Accelerate Your Growth?
If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Consulting, Inc. is here to help. Contact us online or call our office directly at 888.886.0939 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.