7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits (Second Edition)
The internet is the primary driving force for attorneys marketing their law firms, and that’s no accident. Right now, everyone takes their questions about what to do, where to go, and who to trust right to Google or similar search engines—and you can bet that the answers they find have a big impact on their decisions.
Your “perfect clients” are out there, and they’re searching for you online.
So, why do so many law firms still seem to struggle with internet marketing? It should be a match made in heaven! But, if you’ve ever been on the wrong side of it, I don’t have to tell you that it can sometimes feel like pure hell.
Yes, it’s true that law firm websites are probably more important now than ever. And, yes, it’s true that most lawyers have purchased a website or dipped their toes into internet marketing in some way or another. Here’s the problem, though:
For all that enthusiasm, probably 99% of those lawyers are making one or more of the same marketing mistakes. And they’re getting wrecked by them.
Avoid the Mistakes That Cost Lawyers Millions in Wasted Effort and Lost Revenue
Sure, it’s easy to launch a website for your law firm. But, contrary to popular belief, it’s not easy to make that website a huge success. Websites and marketing strategies don’t come with an instruction manual, and most lawyers don’t know that they’re making mistakes until the mistakes are made.
It can feel like the whole system is stacked against you! And, honestly, in some ways it really is.
In this book, you’ll learn:
- Why lawyers get so frustrated with internet marketing
- Why your website isn’t bringing in the new cases and clients you expected
- Why the process of finding a trustworthy web provider is so full of pitfalls
- What strategies DO work to make law firms more successful
- How to avoid the mistakes so many other lawyers make
If you’re already “in the know,” then you know these kinds of mistakes are predictable, but they’re also very, very real.
If you’re not “in the know,” then pat yourself on the back for taking the first step. Owning and marketing a business is a journey, and we all have to ask questions and “level up” sometimes to get over the hurdles.
I think by the time you hit the last page of this book, you are going to be a lot smarter and wiser about marketing your law firm!