Warning: Read this book before you hire a web marketer. Learn the importance of having the best website on the Internet!
Lawyers have made the Internet a driving force in efforts market their businesses. From websites to blogs to LinkedIn and Facebook profiles, top attorneys are starting to “get it”—and the power of a dynamic, well-written website has never been more effective.
Yet many lawyers have become very frustrated with the return on their Internet investment. Most don’t get to the first page of Google (the most valuable real estate on the Internet), and even when they do, they don’t convert visitors to clients.
Isn’t that why you built a website? To get clients? It was cool, at first, to show your friends your whiz-bang site, but now it's supposed to get clients, isn’t it?
Some are spending a ton of money with mega-law-firm directory web sites (or worse, with pay-per-click ads that someone convinced them would get them on the first page of Google), yet they are getting little to no return.
In this report, I hope to demystify common SEO (search engine optimization) practices and help you become more effective with your ongoing efforts to capture the attention of the search engines, gain more visitors, and dramatically increase the number of prospects and clients hiring you because of your website.