Are you a law firm or podiatry practice that's struggling to see a return on your marketing investment? If so, you're not alone. As much as we’d all love to be able to “turn on the marketing” and immediately see results, all kinds of businesses sink money into marketing their services without getting the steady flow of leads they expect. 

It’s frustrating and disappointing, but it doesn’t mean that marketing can’t work for you. Instead, take it as a signal that you need to dig deep into your marketing efforts and identify where things are going wrong.

Poor marketing ROI is a common problem, but it can be overcome! So, below, let’s talk about 5 common reasons business owners end up spending a lot on marketing without getting the results they’re looking for. 

1. The Customer Experience Falls Short of Expectations

No matter how hard you try, you can’t overcome poor customer service with great marketing. Even if you initially attract a ton of new people to your business, you’ll lose them when they have an experience with you that falls short of expectation. 

And it’s not just the ones you lose immediately—a bad customer experience is what will keep clients and patients from scheduling with you again. It’s what keeps them from recommending you when friends and family are looking for a lawyer or podiatrist. And it’s what slowly erodes your ROI and eats away at the effectiveness of your marketing over time.  

Offering a positive customer experience is crucial for any business, and law firms and podiatry practices are no exception. Not sure if your customer experience is driving people away from your practice? Here are a few ways to find out:

  • Check your reviews and ratings. You’ll be able to see what past clients or patients are saying about your services, which can provide valuable insights into what you're doing well and where you may need to improve.  
  • Implement a feedback system. Ask your patients or clients to share their thoughts and experiences directly with you. Depending on what works best for your practice, you might accomplish this with surveys, comment cards, or even one-on-one conversations. 
  • Review your internal processes. Are clients or patients getting the experience you think they’re getting when they contact or visit your office? It’s worth verifying for yourself that your scheduling and appointment systems, billing procedures, and communication processes are all working as intended to create a positive impression. 

While you’re at it, you might also want to a perform a routine website checkup to see what the experience is like for potential clients or patients that find you online.