A website is a living thing. It’s up to you to nurture it and make it grow, and it’s also up to you to make sure it’s doing what it’s supposed to do for your business and your online visitors.
At Foster Web Marketing, we recommend that you check up on everything regularly to make sure that you’re providing an online user experience that rocks and getting the best return on your investment. Not sure how to get started? Here’s what you should be looking into when your website is ready for a checkup.
What to Look for When You Look at Your Website
At least a few times a year, sit down with your website and give it a critical once-over. Put yourself in your potential clients’ shoes as you do so. Do you like the way your website looks? Does it load quickly on both desktop and mobile? Do the images and links work? Is it still modern and functional? Is it easy to contact you and find your basic information? Overall, what kind of impression does it give visitors?
Once you’ve nailed down the basic elements of your website and made sure all the nuts and bolts are working as intended, it’s time to go a little deeper.
Four Ways to Go Beyond a Basic Checkup
Looking at your website is great, but you should also take the time to roll up your sleeves and put it to the test. Here are four things you can do that will give you better insight into the actual experience your potential clients have when they reach out to you online:
- Check contact and request forms. Fill out your own contact form! Do you like the way it looks? Is it confusing? Is there something else you should be asking? What happens after you’ve submitted your information? This is also a good time to make sure that you have processes in place for getting your online contact requests and responding to them promptly.
- Test email drip campaigns. While you’re at it, sign up for your own email drip campaigns. How does the frequency feel to you? Do the emails look good on the receiving end? Does the content work? Is it compelling, helpful, and relevant? Do the emails include calls to action that point toward the next step? Are the branding and message an extension of the overall feel of your website?
- Do secret shopping on your own website. When you’re looking for an opinion, it’s always best to get it straight from the horse’s mouth. You can do your own “secret shopping” on your website by interacting as a potential client without using your real name and contact information. You can also hire an outside secret-shopper service to give you a completely unbiased opinion about the user experience and customer service on your site. Contact our team if you need help finding a secret-shopper service for your website.
- Searches for content you know clients are asking for. Think about the biggest questions your potential clients have when they first speak to you. Then, do a few searches on your website to make sure you have content that answers those questions. Are the answers there? Are they easy to get to? Are they written clearly in layman’s terms? Are the answers actually current and helpful? This can also be a place to get ideas for developing new content.
How Does Your Website Look Right Now?
Remember that this doesn’t have to be an exhaustive analysis of every element on your website. It’s just a little “routine maintenance” that keeps your website and strategies focused on your perfect clients’ needs.
Is your website being all it can be for your business? If not, it’s time to make a change. Schedule a free website analysis with our expert team to find out what’s working, what’s not, and how to change for the better.