Are video testimonials better than written testimonials?

Client in Front of the Camera

Yes, video testimonials are better than written testimonials. It has been shown, time and again, that video testimonials perform better on websites, converting at much higher rates than written testimonials. But why?

Easy Isn't Always Best

Text-format testimonials are much easier to gather and display, I'll give them that. However, this is exactly why they are often perceived as disingenuous. To a wary buyer, there is no proof that you didn't invent a testimonial and post it to your site. The problem is compounded when testimonials are anonymous or initialed. Without details, such as a photo, title or company, these testimonials can be seen as manufactured—even if they're legitimate.

Video testimonials, on the other hand, are harder to fake, and thereby can appear more powerful. They add a feeling of authenticity that text and even audio reviews don't provide. Video clips of clients, customers, or patients show prospects that other people—people who may even look like or sound like them—are satisfied, perhaps even thrilled, by your level of service.      

Addressing the Needs of All Learners

Just as teachers need to find out how each of their students learns best, you need to figure out how your audience best absorbs information. We often stress the importance of knowing your perfect client, and testimonials are no exception. While video is often consumed better than text, it doesn't mean that every single person prefers video. You need to determine what your ideal customer or client likes, and then test the theory. Running tests on the effectiveness of video vs. text testimonials will give you a clear picture of what works—and what doesn't.

If all of this seems a bit overwhelming, we can help. Our team can assist you with any and every part of the testimonial process. From shooting the videos to loading them and running tests, FWM has you covered. Call 888-886-0939 today to see how our team can help you make the most of your marketing dollar.

Gretchen Upright
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Chief Business Development Officer

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On Location Video Shoot Package

On-location shoots are by far the best way to get your audience comfortable with you and your office. Clients want a real sense of what it's like to work with you; by shooting video on-location, they get an authentic look at the environment in which you work, as well a sense of the culture in your office. On-location shoots are a great way to give prospective clients a look at the day-to-day of your organization, which puts people at ease. It also a great way to get compelling testimonial videos from real clients. Interested in shooting your own videos?While we're on site we can help you set up your very own green screen studio, train you to use it correctly, shoot, edit, and produce your videos! That way you can create videos whenever you want—even on a smaller budget. Breaking news moves quickly, and so should you. This works great for breaking news videos about hot topics relevant to your practice, as well as for shooting quick testimonial videos before clients leave your office.

A La Carte Videos

Have a breaking news piece, special announcement, or new topic you'd like to discuss in one or two videos? You can purchase custom voiceover or green screen videos starting at $350/video.

Please note, it's important to know what you really need before you decide on the video package that's right for you. We want you to get real value out of your video shoot, so we will work with you to provide a video analysis; this will tell us which video types your ideal clients are looking for so we can provide the most effective package. The costs indicated here are subject to change depending on your needs, but factor in custom video design and fully-produced videos that are optimized and loaded to your website and YouTube(FWM clients) or to YouTube (non-FWM clients).