Lawyer Video Marketing Ideas: Make Testimonials Shine

This month, we’ve been discussing a variety of ways you can add video to your attorney website in smart, dynamic, and fresh ways. In this blog post, we will discuss yet another lawyer video marketing idea: how making testimonial videos and lawyer review videos can add depth to your site and get you new cases and clients.

Video makes testimonials as powerful as personal referrals
Even with the ever-growing popularity of the internet, personal referrals remain the single best way to get great cases. By adding video testimonials to your attorney website, you are recreating the experience of a personal referral for anyone who watches: someone who has had the same legal issues as you tells the story of how they came to this law office and got the help they needed. These video testimonials can be much more personal and real than textual testimonials and are sure to make viewers feel comfortable and confident about calling you.

Video: great for getting clients, great for SEO
In addition to adding a more personal and more authentic feel to your testimonial page, video testimonials will also attract website visitors that are seeking out video instead of text – those from the younger generation, those who don’t like reading long blocks of text, and those who might be using their mobile phone. Very simply, video offers your website visitors more options to connect with you and your firm.

Get started making attorney video testimonials for your website
How powerful would it be to have a real person telling your website visitors about the amazing experience they had at your law firm? Find out with the help of our online attorney marketing experts and lawyer video producers. Call Foster today.
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