Do you understand the value of social media, blogging, and taking time out of your day to network online?
Social media marketing and blogging are very similar. At first, when you're taking time out of your day to write new blog posts or follow people on Twitter, you may wonder if you are wasting your time. But this is a process. You are not rewarded immediately just for opening an account. You need to work it, and we can teach you how to do it effectively.
By using these extremely effective methods of Internet Marketing, you're doing many things:
- Increasing your overall exposure online: This is extremely underrated in the online legal marketing world. One prospective client may prefer Myspace when another may prefer Twitter. One person might be doing a blogsearch to find their answer when another might be doing a normal Google search. The more websites, blogs (even other peoples blogs!), and social networks like facebook and linkedin, you're able to be present on, the better.
- Increasing brand awareness (Yes, you are a brand): When a prospect for your services comes across your blog or sees you on Twitter or Facebook, from then on he will likely remember you as "that DUI attorney who had a cool blog" or "that DUI lawyer I saw on Twitter" or that “motorcycle attorney that actually rides a Harley”. It's surprising how long people hold impressions like these in their memory. Just because they don't contact you right away doesn't mean that having a Positive Online Reputation isn't important. Clients will research you online – be everywhere and they will be convinced to use you.
- Increasing SEO efforts for your website: It certainly doesn't hurt to link back to your website from these resources, does it? In addition to increasing the amount of links that you have back to your website (which is very important), you're also adding more web sites and resources that have a chance to rank for keywords like your niche practice area(s) and the name of the attorney(s) in your practice. Don't think that it's impressive when someone searches for your name and your LinkedIn, Twitter, Facebook, blog, and website are all on the front page? Think again.
We know what needs to be done at Foster Web Marketing and we currently offer two different services to help extend your reach and exposure online.
Find out why you NEED A Foster Web Marketing blog by clicking here.
FWM Personal Blog and Online Reputation Management:
Still think that social networking is a bunch of teenagers sitting front of Facebook and Myspace watching music videos all day? Do you hear everyone talk about their blogs and how awesome the blogosphere is, but don’t understand it or how you can benefit from it?
Read these interesting articles that support this social phenomenon:
Getting cyber-dissed, fighting back
Online reputation management key for firms
Baltimore Business Journal
Calling In Pros to Refine Your Google Image
Washington Post
One of the most important aspects of marketing a business or individual these days is customer relation management.
Businesses and corporations everywhere have started investing millions of dollars in companies who offer online reputation management. How did Dell and Comcast react to websites like comcastsucks.org and Ihatedell.com launching and gaining thousands of visits per day? They launched a team specializing in monitoring the social network and blogging worlds to proactively respond to complaints on a case-by-case basis, and even launched their own twitter (one of the most powerful social networking tools available right now) pages where customers can voice their concerns, feedback, or even praises:
And the most popular Twitter user right now?
The bottom line is that Foster Web Marketing knows the importance of marketing you, not ONLY as an attorney, but ALSO as an individual; and maintaining a blog and a positive social networking reputation, as well as a positive online reputation, is important to the image and reputation of you as a professional. Don’t think that a negative review on some blog that nobody probably ever reads is important? Think again, you’d be surprised how quickly Google indexes pages like these.
Our online reputation management packages are as follows:
Personal Blog Pack
We create a custom blog in WORDPRESS, the best online blogging platform in the world because of its user-friendly content management structure. This includes:
- A custom blog layout, design, and configuration - independent of your existing website. We create a custom blog design BASED on your existing website and practice offering, and configure it to make sure all of the necessary plugins and other setting are installed to make your blog SEO and Web 2.0-friendly.
- A new domain name just for your blog
- Inclusion in the FWM Blog Network
- Hosting
- Blogging 101: a guide to maintaining and promoting your blog
- Blog posts to get you started
- Submission to Technorati, Blogcatalog, Feedburner, and other useful blog directories and sites.
- Optional Monthly Blogging by FWM SEO Professionals
- Check out Tom Foster's at lawfirmandattorney-internet-marketing.com
Find out more information about our Blog Pack
Here
Social media & Online Reputation Management (ORM) Setup
So now that you know that Facebook and Myspace aren’t the only social media sites out there, here are a few that you can (and will) benefit greatly from:
- LinkedIn: We create a LinkedIn profile (if you don’t already have one), as well as work closely with you or your assistant to import your recent clients and contacts to make sure they know about your new profile.
- Twitter: We create a Twitter page and help promote it by including a link on your website, as well as inviting your friends, colleagues, and clients to follow.
- Avvo: Avvo is one of the fastest growing attorney tools on the web right now. FWM will create an Avvo profile, actively monitor reviews and feedback, and work closely with you to help gain positive feedback from your past and current clients who were satisfied with your service.
- Facebook: That’s right, Facebook IS still a valuable social media site for attorneys, and the most popular social media platform in the world. We create a business page for you on Facebook and help you find fans and visitors.
- CraigsList: It’s the new yellow pages. You can create ads every day and post them about different practice areas or free books. Inexpensive and efficient marketing.
- FWM to setup a new account or use existing
- Ad Creation
- Submission Management
Please contact us to discuss these services and if we can help you!
Blog for Blogs & Social Media
- Four Marketers Every Lawyer Should Follow (On Twitter And Elsewhere)
Description: A short list of four marketing and business success experts, both those who are active today and those who helped develop central concepts.
- Facebook's iPad App has Finally Arrived
Description: Facebook's iPad app, after months of anticipation, has finally arrived. What does this mean for you?
- How to Upload Contacts into Facebook, LinkedIn, and Twitter
Description: Uploading your contacts to your favorite social media site is easier than ever. All major social media sites offer similar functions to keep your life simple.
- CBS News Got It Right With This Story About Social Media!
Description: Social media will help you grow your law practice and get more cases. See what CBS News has to say and order a copy of our new attorney social media book!
- Get the skinny on creating a winning Facebook ad for your law firm
Description: Want to create a winning Facebook ad for your law firm? Get tips on how to do it here in our social media marketing blog for attorneys!
- What the LinkedIn IPO means for social networking and your marketing plans
Description: What does the LinkedIn IPO mean for the future of social networking? It means that social media marketing is hotter than ever, and attorneys need to take note.
- “How to” for Lawyers: Writing Headlines That Make Great Tweets
Description: Wondering how to get the most out of your social media campaign? Read this blog for some great tips and order Twitter for Attorneys. It’s FREE!
- Social media marketing - law firms have no choice but to embrace it
Description: Has your law firm embraced social media marketing? Are you active on Facebook and Twitter? If not, the writing is on the wall - social media matters.
- “Hey, is this thing on?” Why your social media marketing isn’t working
Description: When it comes to attorney marketing on Facebook and Twitter, have you ever wondered “hey, is this thing on?” It could be because you are missing one key point.
- Flex your creative marketing muscles on Facebook and Twitter
Description: What will your potential clients find if they try to look you up on Facebook or Twitter before they call? Maybe it is time to pay attention to social media!
- Attorney Social Media Advice: Know Your Fans, Friends & Followers
Description: If you want a successful attorney social media campaign, you need to know be able to identify your fans, followers and friends. Read this blog to learn more.
- Are you using or abusing social networking for your attorney website?
Description: Hey attorneys, think just having a Facebook, Twitter or LinkedIn account is enough? Do you rely totally on auto updates? You might be a social media abuser!
- “I Have a Facebook Page for My Law Firm, Now What?”
Description: What should you do after you have created a Facebook page for your law firm? Read this blog to find the answer.
- Sharing Your Attorney Blog Posts on Twitter & Facebook Is Fast & Easy!
Description: Although social media is important to any attorney Internet marketing campaign, you shouldn’t have to spend hours sharing your latest blog posts with your social network. Read this blog to learn more and contact our attorney Web design company to find out how we can help you.
- 5 Tips to Help Attorneys Maximize Their Use of Social Media
Description: It’s been confirmed- social media is important to SEO. Read this blog for tips on how to get the most out of social media. For assistance with your attorney Web marketing campaign, contact us today and be sure to order a FREE copy of our report, Twitter for Attorneys.
- Promoted Tweets Reach More Than Just Followers
Description: What is the Promoted Tweet program and how will it impact your Internet advertising? Read this blog post to learn more about Twitter’s ad program. While you are on our website, be sure to order a FREE copy of the informative report, Twitter for Attorneys.
- Facebook Messages Has Drawn A Lot of Attention – Good & Bad
Description: Facebook is always announcing some new feature. Read this blog to learn about the latest Facebook offering – improved Messages. If you are not using Facebook to market your law firm, you need to start.
- Social Media & Text Messaging Have Killed the Phone Call
Description: Could the phone call be dying? This mode of communication is declining in popularity. Find out what that means to your law practice or business. Read this blog to learn more. Also, be sure to order a FREE copy of our report, Twitter for Attorneys.
- The Keys to Twitter Success
Description: What are the keys to Twitter success? Read this blog to find the answer. When you are on our website, be sure to order your free copy of our report, Twitter for Attorneys.
- What’s the Deal with Facebook Ads?
Description: Are Facebook ads really going to give Google a run for its money? How are the marketing philosophies of these two major websites different? Read this blog to find out and contact us today for information on how you can grow your law practice through Internet marketing.
Library for Blogs & Social Media:
- Don't Get Left Behind, Succeed with Social Media.
Description: Knowing Which Social Media Sites to Use Can be the Difference Between Being Just Another Lawyer and Being the Lawyer Clients Want to Have. - Social Media For Pros
Description: Who said lawyers can't dominate Facebook and Twitter? Join our mastermind group to get practical advice and stay current on the latest social media trends. - How Do You Market a New Practice Area or Law Firm?
Description: Are you a lawyer who is about to go solo? If you are wondering how to market your firm, read this article. It has great attorney website marketing tips. - Still trying to figure our social media marketing? You’re not alone.
Description: Still trying to figure our social media marketing? You’re not alone. Here are a few tips to help attorneys understand the power and importance of social media. - Attorney marketing tip: How to claim and update your Avvo profile
Description: Attorneys, this article includes steps for claiming and updating your Avvo profile, including a link to a video that shows you exactly what to do! - New to Twitter? Here Are 5 Things Every Attorney Should Know
Description: If you are new to Twitter, you need to read this article. It contains many social media tips for lawyers. Order our FREE report: Twitter for Attorneys. - “Build it and they will come” does not work for attorney Facebook and Twitter pages
Description: “Build it and they will come” does not work for attorney Facebook and Twitter pages - you need to put some effort into getting people to "like" and follow you! - The ABC’s (and XYZ’s) of Creating a Twitter Account for Your Law Firm
Description: Wondering how to set up a Twitter account for your law practice? Read this article for tips and order Twitter for Attorneys: A Quick Start Guide. - Are bad timing and crummy content costing you Facebook fans?
Description: Are your Facebook followers losing interest in your law firm's page because your timing is off and your content weak? Use these tips to engage your fans! - How Social Media Fans, Friends & Followers Affect Your Law Firm
Description: How can fans, friends and followers help your law firm? Read this article to find out and contact us about your attorney Web marketing campaign. - The ABC’s of Creating a Facebook Business Page For Your Law Firm
Description: Wondering how to create a Facebook business page for your law firm? Read this article for tips & contact us for details about attorney Web marketing. - Smart Lawyers Are Using Social Media To Get More Cases Are You?
Description: Lawyers need to be using social media if they want to stay competitive. Your potential clients are there and if you aren't, you might as well be invisible. - Does Twitter Make You a Smarter Attorney?
Description: Twitter is a great marketing tool for attorneys. Read this article to learn more & order your FREE copy of the report, Twitter for Attorneys. - Attorney web marketing: Are you making the best use of your social media sites?
Description: We know that you're an attorney, not a social media guru. But in this day and age you need to build your online presence, & that includes Facebook and Twitter. - Why Social Media Matters to Your Business
Description: Social media has not only grown exponentially over the last few years, it is also being used to rank websites. Many of our clients have created powerful attorney social media campaigns. Read this article to learn more about the tremendous growth of social media and how social media impacts SEO. Don’t leave our website without ordering a FREE copy of the report, Twitter for Attorneys. - If You Misuse Social Media, You Can Blow It Completely
Description: Social media offers many great marketing advantages for attorneys. However, it can also hurt your business. Read this article to learn more and be sure to order a FREE copy of the report, Twitter for Attorneys. - Social Media Tools to Make Your Life Just a Little Easier
Description: There are a lot of great tools available that make social media marketing that much easier. Do you know what they are? Read this article to find out and be sure to order your FREE copy of our report, Twitter for Attorneys. - Wow, That’s a Little Too Personal! – Social Media Tips for Lawyers
Description: What should you share on social media sites and what should you avoid? If you are using Facebook to grow your business, you need to read this article. It contains pertinent marketing advice for lawyers who are looking to attract more cases. - The Big Secret to Twitter Revealed to Attorneys
Description: Read this article to discover the big secret to Twitter that every attorney should know. Be sure to order our free report, Twitter for Attorneys, for tips on how to incorporate this social media site into your Internet marketing campaign. - 5 Facebook Marketing Strategies to Help You Get More Clients
Description: Read this article to learn how you implement Facebook into your attorney Internet marketing campaign. For assistance with your lawyer website or to talk to us about the benefits of Web video, call 888.886.0939. View All
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