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Most Attorneys are Missing Out On Video and Getting Crushed, will you be another Statistic?

Web Education:

what clients say

Got my first case from [my site] yesterday. ...I'm really into this. It's fun.

Alvin Wolff
St. Louis, Missouri Accident Lawyer

I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys.
Gerry Oginski
New York Medical Malpractice Attorney

Magic bullet, no; essential pillar of an integrated marketing strategy, yes. Having a Top Rank website is worth it.
Ches Crosbie
Newfoundland and Labrador Personal Injury Attorney
Canada

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Let's face it - the landscape has changed!

It's no longer okay to just have a website. It's no longer okay to have a website without new, relevant content. In fact, it's not even okay to just make it to page 1 of Google nowadays. Lots of businesses can do that.

No, the key these days is to not only land on page 1 of Google, but to dominate page 1 of Google.

What's the surest way to get there?

Web video. Yes, web video.

Why? Consider this:

62% of Americans are viewing videos online. YouTube alone has 125 million active users.
Among people 18-29 (your current and future customer base), a whopping 89% watch web video overall and 36% watch web video every day.
Google loves video, and it routinely places several videos on page 1 for organic searches of keywords related to your business.
Video adds depth to your story, builds trust and positions you as an expert in your industry.
Video conveys emotion in a way that articles and plain text on your website could never match, which is critical since people make buying decisions based on emotion.
And, most importantly, adding videos to your website converts visitors into customers.

Interestingly enough, despite the power and reach of web video, only a small percentage of businesses overall have incorporated it into their marketing approach thus far. Early adapters, though, like Kentucky Accident Attorney Mike Schafer, are using web video and watching their businesses take off while building huge advantages over their competitors. Schafer worked with Fairfax Video Studios to help him produce videos for his website and was floored by the results.

"Since I added video to my site, my business has exploded," Schafer claims. "I can count six new six-figure cases from clients who hired us simply because they watched and listened to my videos. Video absolutely works and has made me a believer."

So what does this mean for the savvy businessperson? Opportunity. The opportunity to be on the front edge of the next big thing, just like the forward-thinking professionals 15 years ago who decided it made sense to invest in having a website built before most people even really knew what the internet was.

The key with web video, much like a website, is that it not only has to look good, but it also needs to be optimized to draw visitors in and then convert them into customers, which means it's a good idea to get a professional's help.

The best web videos:

Are recorded in high definition.
Have crystal-clear audio.
Feature bright, even lighting.
Are compelling and interesting.
Are professionally edited.

So, do yourself and your business a favor - make web video an integral part of your marketing strategy.

Blog for Video on Your Website

Law Firm And Attorney SEO and Internet Marketing

Library for Video on Your Website:

Website Visitors Are Like Jurors – Capture Their Attention with Web Video
Description: Believe it or not, website visitors are just like jurors. You need to capture their attention through effective attorney web video. Read this article to learn more about how you can convert more prospects into clients by using this powerful lawyer Internet marketing tool. Contact us today at 888.886.0939 to get started with your lawyer web videos.
Who is Watching Attorney Web Video?
Description: Millions of people are watching web video on a regular basis. Read this article to find out how you can create powerful attorney web video that will attract clients. For more information on website design for attorneys and how to implement web video into your marketing campaign, call us today at 888.886.0939.
Fairfax Video Studio Tour and Tips
Description: The Fairfax Video Studio has opened in Fairfax, VA across from the George Mason Patriot Center. Get HD Green Screen Video Produced Professionally at the Fairfax Video Studio.
5 Reasons Why Lawyers Need To Use Web Video NOW
Description: Video is the vehicle to use get you the cases you want and explode your Practice.
New York Lawyer Uses Online Video To Get New Clients
Description: This is a great article about using video on an attorney website by Foster Web Marketing client in New York, Gerry Oginski, esq.
Guess What! Google AdWords Will Soon be Testing Video in (SRP) Search Results Pages
Description: When Google’s new Universal Search began listing videos into their search results, they proved that video clips in the search listings were suitable to their users.
Article in USA Today: Marketing gold could be found in Web video
Description: This is a great article I read a few weeks ago and found online. It just demonstrates how much money will be spent on web video and underscores the fact that attorneys need to get on this train before it is to late.
Politicians Realize the Potential of Web Video - So Should Attorneys
Description: If politicians see the value of web video, shouldn't lawyers also?

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Frequent Questions for Video on Your Website:

Videos about Video on Your Website:

Web Resources for Video on Your Website:

Video Marketing for Lawyers
Description: Listen in as Gerry Oginski, an experienced New York medical malpractice and personal injury attorney explains why video for lawyers is so important. Learn how to make your video stand out from other law firm marketing videos.

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