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Search Engine Optimization for Attorneys that Gets You The Cases You Are Looking For!

Search Engine Optimization for Attorneys that Gets You The Cases You Are Looking For!

What is search engine optimization (SEO)?

SEO is the process of improving your website's ability to be discovered naturally by the search engines. The best way to do this for any website is to have content that can be discovered. Step One of all SEO is based on good content.

Further critical elements to successful optimization involve additions and changes to your site's content on a frequent basis. Code updates to reflect technology improvements as well as external factors such as refining the quality of other links pointing to your site are also part of SEO.

Why is search engine optimization important?

As the online market for professionals (like attorneys) grows, selection becomes more competitive, and the cost of pay per click advertising rises - it's more important than ever before to have a website that ranks highly in the organic search results.

Adding content to your site that is informative and based on the information your client is looking for is the key. Build your content based on the questions you have been asked by clients, not on the features and benefits that maybe important to you. After all, it is what your clients search for NOT what you search for.  

Search engine optimization to your content is an investment that will continue to grow. Where “Pay Per Click” (PPC) campaigns die as soon as you stop them, organic content that is indexed by Google stays there forever. And the more you have of it the more “relevant” you are to Google.

It is the best long term Return On Investment you can have online.

What do you know about SEO?

  • Top listings in organic search results can boost your traffic by 600% or more.
  • Research indicates that 9 out of 10 searchers click on the organic results over the pay per click results. What do you do?
  • Natural rankings provide much more quality traffic than sponsored paid listings.
  • Your prospective clients will use search engines to research you by name as well as by business.
  • Targeted content and proper optimization of the content can significantly improve your prospect to client conversion
  • Optimization can boost your online visibility in social media, blogs, press releases & more.

How we price out Search Engine Optimization:

FWM bases your proposal on our experience with other similar projects in conjunction with the amount of work required to optimize your specific website. Most of our clients can find a plan that works for their budget without issue. However, before we can accurately quote for SEO; we have to know your location, your target areas, any issues you may be facing, and how competitive your goals are.

Our Customer Relation Managers customize proposals and SEO plans for each client, based on discussion of goals and requirements.

Keyword Creation and Research:

We identify logical keyword phrases likely to be used by potential clients. The number of key words or phrases is determined by the plan level and is only used as a baseline for more realistic “long-tail” keyword phrases.

SEO in the Code:

We will create and optimize the META information to include Page Title, Description, Keywords, and Robots tags for each individual page we optimize.

SEO Copywriting and Page Optimization:

We provide you with keyword-rich, optimized content. We start with content you provide and re-write and/or enhance the content to make certain it meets or exceeds the standards of all top-tier search engines.

Link Building:

Based on FWM linking recommendations, we make contacts with potential linking partners and relevant sites or portals. We track and database all link relationships (inbound and outbound).

Monthly Status Reports:

Updated ranking and linking reports provided on a monthly basis with analysis and recommendations. These reports show you at-a-glance the progress of the optimization. You will see which keywords have achieved rankings and which have not yet.

Competitive Analysis:

We will provide an analysis of the top competitors for your primary keywords in your market. This includes page listings, traffic estimation, inbound linking, and methods they are using to market their site. We provide a ranking report showing positioning for your top competitors.

Advanced Keyword Analysis:

In depth keyword research and testing to include metrics that measure keyword effectiveness, conversion, and level of competition. More detailed keyword research will also uncover niche keywords and some keyword phrases used by non-likely prospects, thereby eliminating the chance of misdirected focus.

Library for Search Engine Optimization for Attorneys that Gets You The Cases You Are Looking For!:

  • Are MySpace and Facebook AdWords Worth the Money?   
    Description: Foster Web Marketing is a full service web development company that helps attorneys all over the United States gain a real and practical web presence for their firms. We offer website design, content writing and management and search engine optimization. A website should be more than just a high priced electronic business card. It should be a crucial part of how you market your services to the public. If you feel that your website and your law firm needs more of a prominent presence on the internet, contact Foster Web Marketing for a free legal consultation today.
  • Google Webmaster Chat Seminar   
    Description: Matt Cutts and a few other moderators from Google's webmaster central tools blog conducted their third online webmaster chat seminar on Wednesday, October 22nd. The seminar consisted of an open-forum setup where webmasters and SEO consultants from all over the world submitted SEO-related questions to the team, others would vote on the questions and whether it was worthy to be answered, and the team addressed the questions both online as well as during the audio session. George Murphy, SEO consultant for Foster Web Marketing, attended the session.
  • WHAT DOES ALL THIS STUFF MEAN? A Search Engine Dictionary   
    Description: At Foster Web Marketing, we like it much better when our potential clients are well informed about search engines. This makes it easier to explain, and it makes it easier for us to adequately describe what we do. Here is a list of often used terms by people and companies that focus on search engine placement. If you read this before a meeting with an SEO, then you might have a better idea as to what is going on. And even if these definitions aren’t clear to you, at least having them floating around in your brain might be helpful once you see how these terms are used in context.
  • WHAT DOES ALL THIS STUFF MEAN? An SEO Glossary, Part Two   
    Description: Foster Web Marketing is a full service web development company that specializes in helping attorneys maximize their presence on the web. A website should not simply be an electronic business card. It should be an active part of your efforts to recruit and retain new clients. Foster Web Marketing builds active websites that are constantly updated and constantly highly ranked in search engines. If you are interested in a free consultation, contact Foster Web Marketing today.
  • The Sky is Not Falling for SEO: SearchWiki Allows Users to Edit Listings   
    Description: Foster Web Marketing offers complete web services to attorneys all over the country. We offer web hosting, site development, web based video, content writing and management and search engine optimization for law firms coast to coast. If you are interested in maximizing your web presence and increasing your client base, contact Foster Web Marketing for a free website consult today.
  • Pay Per Click or Organic?   
    Description: Foster Web Marketing is a full service marketing company that specializes in helping attorneys develop a practical and profitable internet presence for their firms. We do this by designing and hosting websites that are geared specifically towards obtaining high rankings in search engine categories. We write original content that is specific to issues that are tailored to your practice areas and are important to potential clients. If you are interested in expanding the web presence of your law firm, contact Foster Web Marketing today.
  • The Little Things Make the Difference   
    Description: The website of your practice should be more than an electronic business card. It should be an active and vital part of your marketing strategy. Foster Web Marketing is in the business of helping law firms attract new clients by putting their web sites to work. We do this by utilizing web design and content writing that is geared towards achieving high ranking on search engines like Google, Yahoo, Ask and MSN. If you are interested in expanding the presence of your law practice on the internet, contact Foster Web Marketing for a site consultation today.
  • Don't Ignore the Lesser Search Engines   
    Description: Foster Web Marketing is a full service web development company that helps attorneys create or improve existing websites, manage content, and maximize their web presence on search engines. A website should be more than an electronic business card. It should be a vital part of your marketing strategy geared towards making your site visible to contacts and potential clients. If you are considering revamping the web presence of your firm, contact Foster Web Marketing for a free consultation today.
  • SEO: Realistic Expectations   
    Description: So now that you have your firm website up and running you are probably thinking that there is no reason that your site shouldn’t be at the first spot on the first page of every search engine that matters, particularly Google.
  • More to the Internet than Search Engines   
    Description: At Foster Web Marketing, we offer full service web programs for attorneys all over the country. We offer web hosting, content writing and management, site design and search engine optimization services. We also offer consulting services so you can get the most out of the internet. If you are part of a personal injury law firm and are interested in raising the internet profile of your firm, contact Foster Web Marketing for a free legal consultation today.

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