In days past, people who believed in organic SEO (those techniques that are used to get you on page 1 of Google search results) butted heads with paid advertisers. Those days are long gone. Organic SEO, which consists of content, link building, local search, and more, has discovered that pairing up with paid online advertising propels powerful online marketing for attorneys, doctors and other service businesses.
Pay-per-click (PPC) advertising, including Google AdWords for professional services, could be just the stimulus you need to jumpstart your law firm's Internet marketing campaign. It can also help you go after the keywords that your doctor or attorney office's organic SEO has yet to conquer. There are many situations where paid advertising makes sense and serves as a great complement to your other web marketing efforts.
There's More Than Just Google AdWords: PPC Advertising Comes in Many Shapes and Sizes!
Paid advertising is as simple as it sounds: you pay to have your advertisement appear on a website or in search results. There are also many types of paid advertising that you can choose from. Most people have heard of pay-per-click (PPC), but did you know about retargeting, banner ads, and online video commercials? You can also link your offline advertising to your online marketing. The options—and opportunities—are endless!
Let’s break it down further:
- Google AdWords: Google AdWords is by far one of the most popular pay-per-click programs available. With Google AdWords, doctors and attorneys bid for targeted keywords. If you go this route, when someone types in those targeted keywords, your ad will pop up, depending on your bid and that of your competitors. You only pay once someone clicks on your ad.
- Retargeting: Have you ever wondered how you can promote your legal practice to the people who have visited your website but didn’t provide their contact information? The answer is retargeting. With retargeting, you are able to keep track of the people who visited your website and display your ad on other websites they visit. It is a way to stay at the forefront of their minds.
- Banner ads: Many websites give you the opportunity to purchase ad space. Purchasing banner ads can be just what you need to attract your target market. You need to determine what websites your perfect clients are likely to visit and arrange to purchase advertising space—something we can help with. Your advertisements both confirm your brand identity and signal to your prospects that your firm is dominating the online world.
- YouTube advertising and video commercials: Not all law firms consider commercials or YouTube ads an affordable marketing choice. However, with the advent of online video, reaching a wide audience with your commercial is now a viable option. Online video commercials are a great way to reach your market at a reasonable price.
We can help you with your paid advertising and ensure that you are tying in all of your marketing efforts—both offline and online—together in the best way possible. To find out more about Google AdWords for service professionals, retargeting, online video, banner ads, and more, contact Foster Web Marketing today by calling 888.886.0939 or by filling out our contact form.