Optimizing Lawyer Videos: The Pitfalls of Generic Videos

Local and video are two words you may be tired of us talking about, but marketing locally and producing quality videos are two key ways to grow your business. When creating videos, make sure you don’t make generic videos for the masses. Instead, you need to think locally and optimize each video for local search.

Danielle Ruderman, Director of Research and Development at Foster Web Marketing, and Legal SEO Specialist Zach Stone explain in this video that producing generic videos is not going to help — only harm — your business. Additionally, by pushing out the same video with different page titles and descriptions, potential clients as well as search engines may realize your tactics. In order to get the quality clients you want, you need to market to a local audience by creating quality, geo-location videos.

As a local lawyer, you should target a specific geo-location in order to reach and connect with your perfect client. Optimizing attorney videos for local search includes writing locally optimized titles, descriptions, and content that includes geo-specific keywords.

For help making and optimizing web videos that will improve your search ranking and attract your perfect client, call Foster Web Marketing at 888.886.0939 to speak with our lawyer video marketing professionals or fill out our contact form online at http://www.fosterwebmarketing.com/contact.cfm.