He's a podiatric surgeon, an Army veteran, and a private pilot who flies his own airplane across the country. He's built Sunshein Podiatry, one of Ohio's most trusted foot-and-ankle practices without ever chasing the biggest patient numbers.

Dr. Sunshein has stood out for over 30 years: he treats marketing the same way he treats patients - comprehensively, personally, and always looking for the "why" behind the problem.

In this episode, Dr. Sunshein and I sit down as he shares how a refreshed website, patient reviews, video content, and serious investment in treatment technology have kept his practice thriving, and why he actually decided to see fewer patients per day.

What we cover:

Why patients chose him
Why he deliberately reduced his daily patient load
How investing in treatment tech became a patient magnet that draws people from across the region
Why marketing a practice works exactly like a treatment plan
The customer-service lessons he learned in his father's neighborhood drugstore that still bring patients in today
How he equates the discipline of flying, surgery, and running a business
Where he's taking the practice next

If you're looking for practical growth advice for an independent practice, this is an episode worth witnessing.

Timestamps

00:00 Growing a successful podiatry practice

02:09 Using digital marketing to attract patients

03:33 How orthotics shaped Dr. Sunshine’s career

07:15 Building trust through reviews and patient care

10:23 Marketing innovative foot and ankle treatments

13:56 How technology is reducing the need for surgery

15:52 What flying and surgery have in common

22:31 Building a comprehensive medical marketing strategy

25:17 How AI is changing medical practices

Watch the episode now, and subscribe so you never miss an episode.