Most marketing advice tells you to spend more. Tyson Franklin says the smarter move is to be first. Whoever markets a service or a piece of equipment first owns that space.
Tyson is one of the sharpest marketing minds I know. He is a business coach, best-selling author of It's No Secret There's Money in Podiatry, and host of the Podiatry Legends podcast. Over 30 years, he built, scaled, and sold more than 20 podiatry practices across Australia before moving into coaching and podcasting full time.
What we cover:
● The Six Pillars of Marketing framework: professional referrers, non-professional referrers, internal, external, verbal, and online
● Why non-professional referrers are the most neglected source of new business
● The biggest marketing myth
● The story of a competitor copying his TV ad
● Why being first to a piece of equipment lets you own the space for years
● How to start a podcast for your local area for under $500
● Why his first $90 microphone ran about 400 episodes before he upgraded
● A practical way to use AI without letting it "make stuff up"
If you're looking for practical growth advice, this is an episode worth witnessing.
Timestamps
00:00 Building successful podiatry practices with Tyson Franklin
03:28 From podiatrist to business coach and podcaster
05:40 Why finding your niche matters
08:41 Building a business around your lifestyle
12:09 The six pillars of marketing
17:18 The biggest marketing myths
21:54 Building authority through podcasting
28:07 Using AI to improve your marketing
Watch the episode now, and subscribe so you never miss an episode.
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