I took a break from the show for one reason: I wanted it better.
In this episode of Tom's World of Marketing, I introduce the partner who made that happen: The Podmaker.
I sit down with Facundo Ajler, co-founder of The Podmaker, an end-to-end podcast agency based in Argentina that handles everything from guest booking and recording to editing, shorts, distribution, and email. We talk through what it actually takes to launch a show, and why podcasting has become one of the most important marketing channels a business can own.
What we cover:
● What it really takes to launch a podcast: infrastructure, a team, and a clear reason to do it
● Why AI search validates your business through your YouTube presence
● Why authenticity beats a fancy, over-produced setup
● The two plays every lawyer should run: client testimonials and referral partnerships
● Why the professionals who win are the ones who push past the fear
● How marketing keeps evolving, and why podcasting is the opportunity that's still fresh
If you're looking for practical growth advice, this is an episode worth witnessing.
Timestamps
00:00 Why Your Business Needs a Podcast
00:47 Meet The Podmaker
03:16 What The Podmaker Does
06:33 In-House vs. Outsourced Podcast Production
07:44 Behind the Scenes of Podcast Production
12:01 Challenges of Starting a Podcast
14:39 Why Lawyers Should Start a Podcast
16:31 Building Relationships Through Podcasting
20:36 Staying Competitive in the Age of AI
24:49 How to Get Started With The Podmaker
Watch the episode now, and subscribe so you never miss an episode.
Let's connect!
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