Why These Brothers Left Big Law to Start Their Firm

Two brothers left a big firm with everything handled for them, and in 2017 they built their own practice from scratch. Now they answer the phone at 3 a.m.

In this episode of Tom’s World of Marketing, I talk with Josh and Jeremy Worley, and their story is far more interesting than any bio I could read you.
Josh and Jeremy are brothers and founders of the Injury and Disability Law Center, with more than 37 years of combined experience across Social Security disability and personal injury. They walked away from a large firm in 2017 to build a practice around one idea: treat every client like a person, not a number.

What we cover:
●    Why they left a large firm in 2017 to start the Injury and Disability Law Center
●    The “Miata, not a jumbo jet” case for staying small and moving fast
●    Why they answer the phone at 3 a.m., and why Social Security clients call then
●    How they help every caller, even the ones they can’t take, and the reviews it earns
●    Why Jeremy wrote an article about an $8,200 settlement, and what it attracts
●    Representing the same workers’ comp client for 25 years
●    Marketing in the AI era: long-tail search over vanity keywords
●    Why a raw cell-phone YouTube video beats a wall of billboards
●    Nationwide for Social Security disability, local for personal injury, and how they market both

If you’re looking for practical growth advice, this is an episode worth witnessing.

Timestamps
00:00 Meet Josh & Jeremy Worley
01:47 Building the Injury and Disability Law Center
08:44 Why They Left a Big Law Firm
13:49 Challenges of Starting Their Own Firm
17:18 Creating a Better Client Experience
24:43 Why Answering Every Call Matters
29:43 Helping Clients You Can't Represent
36:42 How Client Service Builds Your Reputation
39:39 Building a Strong Digital Presence
43:31 Marketing a Local and Nationwide Law Firm
48:56 Competing With Bigger Firms Through Video
53:51 Content Marketing and Repurposing
57:22 Building Trust Through Authenticity
1:04:39 Why Lawyers Should Start Making Videos
1:07:33 Final Takeaways for Law Firm Owners

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