World of Marketing 62: What Google Is Rolling Out Next With Jamie Kelly

In a year where everything is constantly changing, Google is giving us a heads up. It’s unusual for the tech company to offer advance notice of upcoming algorithm changes.

Podcast title card with Jamie Kelly on the left and Tom Foster on the right.

This time, however, they’re letting us know what they’ll be looking for and when the changes will go into effect. Jamie Kelly, director of marketing services at FWM, said, “They’ve given us the study guide before the exam, and let us know exactly what we need to do beforehand.” Jamie and Tom talked about Google’s core web vitals update, which won’t happen until 2021, and how it focuses on the more technical side of web development.

Jamie said the new update will focus on user experience and three factors relating to it: page load speed, page interactivity, and page stability. What can you do now to make sure you’re ready when the changes roll out? Find out what Jamie suggests you do to make sure your website doesn’t take a hit in organic rankings and traffic.

World of Marketing 62: What Google Is Rolling Out Next With Jamie Kelly

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