World of Marketing Podcast
In this series, Tom interviews a variety of prominent figures in various web marketing industries, including lawyer web marketing, video marketing, former NFL players, fellow marketing experts—you name it. Register to receive notifications for each week’s live stream.
We’ll talk concept, we’ll talk mindset, and hell, we’ll even talk casual—because the world of marketing doesn’t have to be so serious. Marketing can be fun, and if you want to see how that can be accomplished, tune in!
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What Google Is Rolling Out Next With Jamie Kelly Jamie Kelly, director of marketing services at FWM, and Tom talked about Google’s core web vitals update and its focus on the technical side of web development.
Opening Windows for Clients With Scott Alperin Scott Alperin, an estate planning attorney in Virginia, said, “Having a web presence is a great thing because it gets traffic in the door.”
How to Generate Reviews With John Spare John Spare, digital marketing strategist at FWM, said, “Review generation is super important, and it’s not as difficult as some people might think.”
Connecting on a Personal Level With Kevin McManus Community marketing matters. Kevin McManus, a personal injury lawyer from Kansas City, Missouri, said, “It’s a much more rewarding way to get cases.”
Unveiling the DSS Training Center With Molly McCormick Molly McCormick, director of marketing at FWM, and Tom discussed the features of the Training Center as well as how to access and navigate it.
Why Video Makes an Impact With Jim Folliard Jim Folliard, owner of Gearshift Studios, and Tom talked about the evolution of videography and how important it is in marketing.
Getting Wacky in Waco With Walter Reaves Walter Reaves, a Waco, Texas criminal defense attorney, said, “Waco seems to attract a lot of crazy criminal stuff.” Walter and Tom discussed the wackiness.
Why Design Matters With Gretchen Upright Gretchen Upright, chief business development officer at FWM, and Tom talked about consistent branding, the use of white space, and how content drives design.
Going Beyond Boring With Tyson Franklin Tyson Franklin, a business mentor and podcaster, talked to Tom about how making your firm positive, fun, and inviting can make all the difference.
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