FWM Academy 2.0: The Disney Experience • October 25–28, 2026
The Big Firms Might Be Able to Outspend You...
But They Can Never
Out-Experience You.
But They Can Never Out-Experience You.
Disney became a category of one, and abolished every single competitor, not because they relied on great people or expensive advertising or even a great location (they’re in unbearably hot swamp lands).
They became who they are because they created unforgettable experiences.
That’s their competitive advantage. And it can be yours.
That’s how they crush their competition. And so can you.
2023 Making the Magic Attendees
.png)
I have spent twenty-seven years inside law firms that grow, and law firms that stall. The ones that break through aren't the ones with the biggest ad budgets. They are the ones who built something nobody else in their market can replicate.
That is what we are bringing to Orlando this October. A small group of growth-minded firm owners, four days inside the most studied customer-experience operation in the world, and a path back to your own practice that doesn't run through a bigger Google Ads bill.
- Lawyers who want to create an exceptional experience for their clients.
- Entrepreneurial practice owners who want to differentiate their brand in a crowded market.
- Law firms curious about the secret sauce to Disney's world-class service and how to adapt it in the legal practice.
Get the Unfair Advantage Over Competitors in Your Market! Come to Disney World, not just as a guest, but as an insider...
What would your firm look like if...
You were the one firm in your city whose client experience was talked about the way people talk about a great hotel or a great restaurant — completely unrelated to verdicts or settlement amounts?
Your existing clients became your most active referral source, sending you the kind of pre-sold, pre-qualified work you used to dream about?
You generated loyalty so strong that the families you serve stay with you across decades, generations, and life events?
You had a firm full of clients who looked forward to calling you, and who stayed with you for the rest of their professional or personal lives?
That is the firm we are going to build the blueprint for. In October. At Disney.
Unvarnished Behind the Scenes Service and Profit Truths.
Now before you think that Vance will be bashing his former employer… no such luck. To begin with, The Disney Institute is a fine training facility. They share the Disney philosophies, norms, mores and such, but many times it has been sanitized for public consumption. Vance will hold nothing back.
During this 3-day boot camp you will begin creating YOUR Disney Style Service and marketing blueprint, based on Vance’s in the trenches experience in the Disney resorts. His Systematic MAGIC™ method of creating and implementing a profitable and life-style altering system is designed so that ANY level of employee can grasp and embrace the methods.
category of one.
So can your firm.