When the team at the Foot Institute explains why the practice partners with Foster Consulting™, they don't start with a traffic chart. They start with a conversation — the one where the numbers finally made sense.
"I told Amos in our very first meeting, 'I don't understand a word you just said — but give me time,'" said Business Development Associate Melissa Medina, recalling her introduction to the practice's Foster Consulting™ strategist. "Now, fast forward six months, and the math is mathing. And that's thanks to Amos being so patient and thorough."
That patience is a big part of why the Foot Institute — a growing, multi-office podiatry practice preparing to open its fifth location — made the switch in the first place.
Founder Dr. Efren Buff De La Rosa had been through a marketing relationship that left him in the dark. "With our previous website provider, there was very little communication, and their stuff was much more generic," he says. "You didn't know how many people were actually calling you. You didn't have access to any of that."
What keeps the relationship strong is the collaboration. The practice and its strategist, Amos Orr, meet monthly, leave every meeting with an action plan, and stay in constant contact by email in between — with every article reviewed by the practice before it publishes. "We're very engaged now," says Sergio De La Rosa, who helps steer marketing alongside his brother. "We go back and forth on communication, and the collaboration is very solid."
For Dr. De La Rosa, the proof is in the schedule. "The number of new patients we're seeing more than covers what we're paying out for this website," he says. In an era when AI is reshaping how patients find care, his advice to other podiatrists is simple: don't settle for generic, and choose a partner you can trust. "You need someone who's really, really honest."
That's the kind of partnership Foster Consulting™ is built to deliver: transparent strategy, a team that genuinely knows your practice, and people who still explain the numbers until they click.
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The Foot Institute