The Foot Institute is a leading podiatry practice in El Paso, providing exceptional care to 400-500 patients monthly across multiple locations. Their commitment to accessibility sets them apart in the region, as they are one of the few practices accepting both Medicare and Medicaid for adult patients. This inclusive approach, combined with their dedication to cutting-edge treatment options and technology, has positioned them as a trusted healthcare provider in their community.
The Challenge
When The Foot Institute partnered with Foster Consulting®, they were seeking to expand their digital presence to match the quality of care they offer. While they had built a strong reputation through patient referrals and traditional marketing, they recognized the need to enhance their online visibility.
Dr. Efren Buff De La Rosa and the rest of The Foot Institute team wanted to effectively showcase their expertise in specialized areas like diabetic foot care and neuropathy, while maintaining consistent brand messaging across their multiple locations. Additionally, they hoped to leverage their investment in state-of-the-art technology and treatment options by better communicating these advantages to potential patients.
Our Solution
The team at Foster Consulting® developed a comprehensive digital strategy focused on understanding the practice's unique strengths and the diverse needs of its patient population, which ranges from athletes with acute injuries to seniors managing chronic conditions.
Content Strategy
Working closely with The Foot Institute’s podiatrists, our experienced writers and editors created in-depth content that speaks directly to patients' concerns and questions. This approach has proven particularly successful with neuropathy-related content, which has quickly become one of the top-performing organic landing pages on their website.
Video Content Development
Recognizing the growing importance of video in healthcare marketing, we've supported The Foot Institute's expansion into this medium. Each physician recorded introduction videos to help potential patients feel more comfortable before their first visit. We also developed treatment-specific educational content and produced comprehensive overviews of available services. This video content is strategically optimized for multiple platforms and channels—extending their reach and engagement with potential patients.
Digital Presence Optimization
Foster Consulting® enhanced the website's technical performance while improving the user experience to make it easier for patients to find the information they need. We strengthened local SEO for each location and implemented detailed tracking systems to measure lead quality and conversion rates. The optimization of their Google Business Profiles has significantly improved their local visibility, while a strategic content calendar ensures their messaging remains relevant to seasonal patient needs.
Measurable Results
As part of the Perfect Practice System©, we emphasize the importance of measuring success through concrete data. Within the first month after The Foot Institute launched their new website, we saw a 36.3% increase in organic traffic. The practice has also achieved top rankings for important local search terms, including the number one position for several key phrases in their market.
Year-over-year patient growth has been consistent, with January 2025 bringing in 377 new patients compared to 360 in January 2024. This demonstrates we’re not just driving more traffic—we're attracting the right patients who need their specialized care.
Looking Forward
The Foot Institute's journey with Foster Consulting® has yielded valuable lessons while setting the stage for continued growth. Our experience has shown that successful podiatry marketing requires balancing medical accuracy with search optimization, implementing regular performance tracking for agile strategy adjustments, coordinating localized approaches for multi-location practices, and leveraging video content to enhance patient engagement and trust.
As The Foot Institute continues to grow and serve more patients, we remain committed to evolving their digital strategy through several key initiatives:
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Expanding specialized treatment content coverage
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Implementing advanced email marketing automation
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Enhancing video content distribution
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Developing new lead generation campaigns
Ready to Transform Your Practice?
Foster Consulting®'s Perfect Practice System© provides the framework, tools, and expertise you need to transform your podiatry practice into a thriving business asset. Contact us today for a comprehensive practice assessment and discover how our Perfect Practice System© can help you achieve sustainable, profitable growth.
