World of Marketing 9: From Shag Carpets to GLM Marketer of the Year

Just because you start small, doesn’t mean you have to stay that way. If you adapt a growth plan, consistently follow it, and stay on course, the possibilities are endless.

South Dakota Attorney Scott Swier started with an office in a town with 600 people, a secretary, and some shag carpet. After he established his practice, he searched the Internet for marketing help. He found Great Legal Marketing, which led him to us. After years of surging success, Tom talked with Scott and his office manager, Sara, about how following the principles of GLM, writing readable content, and using community marketing and social media have become their “pillars of success.”

Instead of just one office, Scott now has five locations with nine lawyers and multiple practice areas, and he won Marketer of the Year at GLM’s 2017 Summit. Learn how you can use these tools and principles to grow your practice.


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