What happens when a top-tier attorney thinks like a marketer?
On the latest episode of Tom’s World of Marketing, I sat down with Peter Hoppenfeld — the “marketer who happens to be a lawyer” behind some of the biggest names in direct response and info marketing.
Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works.
In this episode, we cover:
Why strategy comes before lawyering
-
How compliance can be a competitive advantage
-
The #1 mistake professionals make when marketing their expertise
-
Why trust, integrity, and clarity still outperform every new tool
-
How to scale without giving away your “golden egg” (your equity)
“There’s no shortcut to smart. The most effective marketing has always been the trusted advisor.”
If you’re a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch.