Should my attorney web content include the news?

Yes; a portion of your web content should be dedicated to the news, but not just any news. The news needs to be within the actual cities and/or counties you represent and within the scope of your practice. If you only deal with motorcycle accidents, then you do not need to do an article regarding malpractice. This would be leading your would-be clients in the wrong direction.

Google had a huge algorithm update in November 2011, and with this came the importance of news, trends, events, updates, and hot topics. The updates will take the freshest content and place it at the top of its search engine results. This is why a news section is so important for a complete package of web content for attorneys.

A few tips: be an expert, but be sensitive. Do not use a news article to try and sell your practice or even highlight it, especially if there is a victim involved. The article may be controversial, and the aftermath could be a brick wall of negative comments. Brace yourself for this, and know that it is not against you, but against the actions within the article. A thick skin for this section of your site is best.

For more tips on writing news articles or articles for other pages of your website, give Foster Web Marketing a call at 888.886.0939. Also, take a moment to request your FREE copy of our must-read book The 5 Biggest Mistakes 99% Of Lawyers Make with Their Websites.