For decades, insurance companies have held all the cards. They control the timeline, dragging cases out until your clients accept less. They outspend you on legal fees. Most importantly, they tell YOU what your case is worth – and somehow, we've been listening.

What if you could flip that leverage?

How It Really Works

Stop Guessing. Start Knowing.

Instead of accepting insurance company valuations or rolling the dice at trial, you get real data from real people. Here's the process that's transforming PI practices across the country:

The Mock Trial That Changes Everything

Your case gets presented to a demographically correct jury in our custom courtrooms. These aren't actors or legal professionals – they're regular people from our database of 23,000+ South Carolina residents who've volunteered to serve as mock jurors.

The Setup:

• Evening session (5:30-10 PM) with dinner provided
• Same attorney presents both plaintiff AND defense sides (eliminates bias)
• Jurors don't know which side you actually represent
• Everything is videotaped: presentations, deliberations, individual interviews

The Intelligence You Get

Before they deliberate, we capture each juror's individual opinion. Then they split into two jury rooms, reach two separate verdicts, and we interview them again. We're not just getting a number – we're getting the psychology behind it.

Every juror is analyzed across 11 categories:

• Leadership tendencies
• Pro-plaintiff vs. pro-defense leanings
• How they evaluate liability
• Their approach to actual damages
• Views on punitive damages

All of this goes into our database with 107 data points per person, creating the most comprehensive jury intelligence system in the country.

Real Cases, Real Results

From Zero to $30 Million

Medical negligence case, Marion County

• Insurance offer: $0
• Attorney was considering asking for $15M
• Our focus group: "Double that ask"
• Trial result: $30 million (exactly what they asked for)

The Drowning Case Victory

Zero offer becomes $21 million verdict

• Insurance offer: $0
• Focus group prediction: $15M
• Trial result: $12M actual + $7M punitive = $21M total

Spartanburg Breakthrough

Conservative county delivers big verdict

• Insurance offer: $0 (they said the mill town "doesn't give away money")
• Focus group unanimous: $6M minimum
• We told them: "Ask for more – if everyone agrees on $6M, you're not asking enough"
• Trial result: $16 million

The Leverage Game Changer

Here's where it gets powerful: Under South Carolina law, insurance companies must act in "good faith." They can't just say "we disagree with your valuation" when you send them videos of real jurors awarding real money.

One attorney's recent experience:

• Had been offered $1 million
• We ran a focus group showing much higher value
• Sent demand letter with focus group results
• Insurance company paid 7 times their original offer within days

Beyond the Verdict: Case Intelligence

What evidence hits hardest with jurors? What facts could sink your case? How do you present to maximize damages?

Our focus groups don't just give you a number – they give you a roadmap. We've had attorneys avoid disasters by learning that one specific fact would make 27 out of 28 jurors "give you nothing." That intelligence saved them from walking away from millions at mediation.

The Business Transformation

Revenue up, costs down, clients happier.

When you can determine true case value a year before trial, everything changes:

• Get real money faster (better cash flow)
• Build stronger cases based on actual jury preferences
• Eliminate the guesswork that leaves money on the table
• Give clients confidence with real data, not hunches

One firm's growth story: Using this system internally, the Derrick Law Firm grew from $3 million to $25 million in just 5 years.