Tom Foster sits down with Eiman Bissam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved — and why lawyers and doctors can no longer afford to think of TV as “untrackable.”

In this episode, you’ll learn:

  • Why programmatic streaming TV is more measurable than traditional broadcast

  • How ESB’s AI platform MACData tracks results down to the household level

  • What really drives ROI beyond cheap CPMs

  • How AI is changing media buying, attribution, and even commercial creation

  • Why “How did you hear about us?” is officially outdated

If you’ve ever wondered whether streaming TV advertising actually works, or how to connect ads to real revenue, this is a must-listen.

Listen now to Tom’s World of Marketing

Smarter ads. Better data. Real results.